Listing Provides Accesses To More Than 60,000 Marketing and Sales Professionals Worldwide, Enhances Efficiency

London, 21 June 2011 – Dialogue Communications, a specialist in mobile messaging and mobile billing solutions, announced today that its SMS for Eloqua cloud connector is featured in Eloqua AppCloud, the new open exchange for B2B marketing applications from Eloqua, the leading provider of on-demand Revenue Performance Management solutions. By participating in AppCloud, Dialogue and Eloqua customers can easily integrate SMS messaging into the Eloqua marketing automation platform, expanding customers’ reach to tens of thousands of sales and marketing professionals and dramatically increasing the efficiency of marketing programmes.

Eloqua AppCloud is a first-of-its-kind online exchange for B2B marketing applications. It serves as a hub for free connectors between vital marketing applications and Eloqua, giving customers the ability to collect and analyse buyer behaviour across a vast spectrum of functions, including its global SMS “Cloud Connector” for Eloqua.

Guillaume Peersman, Dialogue’s Managing Director said: “We are delighted to have joined Eloqua AppCloud and excited at the potential that this will bring. Our SMS for Eloqua cloud connector is easy to integrate with the Eloqua software, allowing marketers to maximise campaigns with SMS marketing and interact with new audiences who are more responsive. SMS messages can be personalised and effectively targeted, and text messages can be sent to mobile users internationally who can then also respond by SMS if required. We have seen a strong response from marketers since we launched the service in April and, by becoming an Eloqua technology partner, we will be able to demonstrate further how SMS can work with and enhance other Eloqua services.”

For more information on Dialogue’s SMS for Eloqua service please go to http://www.dialogue.net/sms-for-eloqua.

More than a dozen applications are already available on Eloqua AppCloud today. For a complete list of partners visit http://appcloud.eloqua.com.