CIOs are waking up to the business value of traditional face-to-face communications achieved through the very latest digital channels[1] as studies show response rates, sales and customer loyalty rise and remote workers feel more connected and productive when they can have a visual conversation.

Research reveals that three quarters of organisations want to address this by introducing a mobile video-conferencing solution and 61 per cent want to integrate video-conferencing with a unified communication platform (that also includes things such as social media, instant messaging, email and other tools) - taking advantage of the way Millennial employees want to communicate and collaborate.

Yet six in ten will struggle to reap the benefits as they can't get to grips with the number and kind of options available, according to the global study by Wainhouse Research.

The urgent need to address this concern has led to the creation of an event that will provide firms with practical guidance on how to introduce and make the most of video-conferencing.  Hosted by global market research company Wainhouse Research in partnership with unified communications specialist Imago Group, the 2014 Business Breakthrough Event will bring together vendors, resellers and industry analysts to guide end-users through the video-conferencing and UC minefield and find the solution that's right for them.

"The world of business is changing. Organisations of all sizes, sectors and locations find themselves having to deal with an increasingly flexible, mobile and geographically dispersed workforce that needs and wants to collaborate and belong," comments Wayne Mason, event director and head of group products and marketing at Imago Group. "Video-conferencing - on-site, on-desktop and on-the-move, particularly as part of a unified communications suite, represents an ideal solution for many firms, but as the research shows many of them simply don't know where to start.  There seem to be so many solutions on offer. The Business Breakthrough Event will bring a wealth of experts together in one place, providing channel partners and end-users with a unique chance to build their knowledge and understanding and, most importantly, speak to those who have done it all before."

The Business Breakthrough Event will take place on Thursday 29 May at The Brewery, London, with a sister event taking place in Paris on 3 June. End-users including Thomson Reuters and Neopost present their views on how best to implement and reap the benefits of video conferencing and collaboration within the organisation. The strong conference line-up also includes Owen Ellis, chair of the AV user group, while vendors including Polycom, Vidyo and Smart Technologies will be on hand to provide clear and practical advice.

The 2014 Business Breakthrough Event will feature hands-on exposure to the latest solutions in the areas of video-conferencing and unified communications, with an exhibition hall giving attendees the opportunity to meet and speak directly with some of the world's leading technology suppliers and industry experts.

For more information about the event or to register to attend, please visit www.businessbreakthroughevent.com.