Zürich, Switzerland, 29 January 2013: CustVox has proven once again that it is the most innovative Customer Experience Management (CEM) company around, by launching a completely free to use, online CEM Maturity Assessment Tool.

The CEM Maturity Assessment Tool, which CustVox has been developing for some time, allows companies to measure their current level of CEM maturity based on regional and industry norms. The tool is based on a simple multi-choice questionnaire and gives the user a real-time, graphical representation of his organization’s current CEM position.

The instant, graphical results presented at the end of the questionnaire are just the first part of the overall CEM assessment. In addition, a full CEM Maturity Assessment report is delivered, which highlights any changes or improvements the company needs to make, to help them move forward on their journey towards CEM excellence.

The CEM Maturity Assessment Tool is seeded with industry and regional norms that should suit most types of businesses, operating in most markets. This will help the tool to make more intelligent, better informed recommendations in the final, full report.

The full CEM Maturity Assessment Report is based upon the Gartner CEM Maturity Model, and delivers actionable recommendations and advice to provide companies with a 12-month roadmap towards a higher level of CEM maturity.

Jukka Hekanaho, the Chief Customer Officer at CustVox, tells us that, “We are really proud to launch this new CEM Maturity Assessment Tool. Anyone who uses the tool will be rewarded with a massive amount of information about their current level of CEM maturity, as well as some real recommendations and advice on how to improve their CEM position in the coming 12 months. We have really come up with something incredible with this tool; it’s like having a private one on one consultancy session with a CEM expert.”

CustVox is a leading CEM powerhouse, providing a range of CEM and Voice of the Customer (VoC) solutions, including its flagship product the CustVox VoC Hub. CustVox has an impressive history of deploying effective CEM solutions, with an incredible ROI, into major corporations around the globe.

The new CustVox CEM Maturity Assessment Tool can be found at: http://cemtool.custvox.com