Digital imaging company will demonstrate how animation techniques can maximise audience engagement in sport

17th March 2011 – London – Digital imaging company, Crystal CG International today announced it will be exhibiting at the exclusive SportAccord International Convention which will be held in London, 5 - 7 April 2011, at the Park Plaza Westminster Bridge Hotel.  Together with its partner, Creative Technology, Crystal CG International will join the biggest names in the sport business world to host a series of seminars on how digital imaging technology can enhance the sport experience for their audiences.


Beijing OlympicsOpen to registered and non-registered SportAccord attendees, the seminars will be held in the private Crystal CG mini-theatre in the City Room, located on the 8th floor of the Park Plaza during SportAccord. The seminars will be led by Crystal CG International’s head of sport, Mark Beard, and will focus on new display technology and content techniques designed to enhance the sport viewing experience.  The four main topics are:

•Sport presentation and broadcasting support tools

•Using the latest digital imagery and display technology to create unique sporting events and attract audiences

•Experiential sponsorship in sport

•Bringing bids to life using 3D and digital imagery

Crystal CG will also be showcasing its history of success with the London 2012 mascot animations, the opening and closing ceremonies from the Beijing Olympics, F1 presentation footage and the winning animations behind the successful Russia and Qatar bids for the FIFA World Cup at the stand.

“Crystal CG International and Creative Technology (CT)’s joint seminars will demonstrate new and innovative ways to enhance the sports entertainment experience across all sectors of Sport,” said Mark Beard of Crystal CG International.  “We are delighted to team up with CT to deliver such an exciting programme at the conference and have the opportunity to illustrate the latest in cutting-edge animation and display techniques which are available to the sports industry.”