Customer Experience Professionals Association builds a collective and informed customer experience discipline

London, UK: May 5, 2011: – Confirmit, a leading global provider of customer feedback, employee feedback and market research solutions, today announced its role as a Founding Corporate Member and Gold Sponsor of a new global industry trade group, the Customer Experience Professionals Association (CXPA). This group offers a community for business leaders responsible for creating and maintaining an overall positive customer experience.


Confirmit LogoConfirmit will draw from its deep industry knowledge and customer experience expertise to support the advancement of CXPA. The association will promote the customer experience industry by providing research and education, establishing standards, offering networking and career opportunities, and creating a better understanding of the discipline of customer experience. 

“As more global businesses recognise the inherent value of Voice of the Customer programs, the formation of an organisation like this fills a void in the customer experience arena,” said Henning Hansen, President and CEO, Confirmit. “Together, Confirmit and the Customer Experience Professionals Association membership will shape the evolution of customer experience, building a groundswell of understanding around the value of customer experience in business strategies. Our work with enterprises provides us with the insight into best practices that can ultimately become part of the standards developed by the group.”

“We greatly appreciate Confirmit’s commitment as a Founding Corporate Member and Gold Sponsor of the Customer Experience Professionals Association,” said Bruce Temkin, CXPA co-founder and chair, and one of the leading experts in how organisations can build differentiation with proactive customer experience programs. “Confirmit’s Voice of the Customer expertise promises to play a critical role in accomplishing CXPA’s mission to help members embed customer experience management into key business processes, across all fields and vertical markets.”

The new association has already attracted more than 20 leading companies that have signed as Founding Corporate Members and Gold, Silver and Bronze Sponsors.  In addition to Confirmit, the other initial Founding Corporate Members of CXPA include: Adobe, Clarabridge, Inc., Cox Communications, Inc., EMC Corporation, Fidelity Investments, Healthy Directions, Medallia, Microsoft, Mindshare Technologies, ResponseTek, RightNow Technologies, Safeco Insurance, SAP, SapientNitro, Strativity Group, Symantec, Tealeaf Technology, Thunderhead, Universal Mind, Inc. and Vovici.

Next week, at the annual Confirmit Community Conference, Temkin will share his visions for the continued evolution of customer insight programs as a keynote speaker. To learn more about this event – taking place May 9-11, 2011 at the Aria Resort & Casino in Las Vegas, Nevada – visit the conference home page.