Enterprise management software strategist assumes principal marketing role with global leader Confirmit

New York, NY and Oslo, Norway: March 28, 2011: Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research, today announced that recognised marketing strategist Michael Wooh has joined the company as Chief Marketing Officer. In this new role, Wooh will drive global corporate and marketing strategies for Confirmit.

With more than twenty years of experience and an emphasis on enterprise management software, Wooh’s expertise lies in successful product and service launches, with extensive strategic marketing and planning. Wooh is poised to lead Confirmit’s charge with branding, positioning and product strategies that will keep the company on its path towards global market saturation.

Prior to his position as Confirmit Chief Marketing Officer, Wooh led corporate marketing initiatives for a number of industry-leading organisations, including Passlogix, OpTier, Platinum Technology and Computer Associates (CA). Wooh served as Vice President of Marketing for CA. During his tenure at CA he initiated and implemented a product strategy that led the division to record success.

At OpTier Wooh designed the go-to-market strategy for a new market and solution category, Business Transaction Management (BTM). Wooh’s programme ultimately positioned OpTier as the BTM market leader. Before the CA acquisition of Platinum Technology, Wooh built the most profitable business unit, with year-on-year growth. Earlier in his career, he honed his skills on Wall Street with positions at Goldman Sachs, Citibank, and National Westminster Bank.

“I look forward to working with the talented Confirmit team, working toward continued success within the rapidly-growing customer experience market,” said Wooh. “The Confirmit technology continues to push market evolution, as more companies leverage enterprise tools to deliver business performance and impact the bottom line.”

“The appointment of Michael as Chief Marketing Officer reflects the continued momentum of Confirmit as an ever-increasing number of enterprises rely on our platform to underpin their customer experience and market research programmes,” commented Henning Hansen, Confirmit President and CEO. “Last year we witnessed unprecedented demand levels and Michael brings a wealth of global experience to Confirmit, accumulated over more than twenty years, with a proven track record for gaining increased market visibility.”