As the IDM Award in Email Marketing enters its second year, the Institute of Direct and Digital Marketing is pleased to announce that Communicator Corp (www.communicatorcorp.com) is to be the new qualification sponsor.

As a leader in enterprise email management, Communicator Corp’s commitment to best practice email marketing perfectly complements the IDM’s mission to provide the very best and most up-to-date professional development and training for marketers in the direct and digital space.

IDM Marketing Director, Lisa Turner comments:
“Despite the fragmentation of digital communications, the explosion of social media channels and of continued increases in the volume of email sent by organisations, email marketing continues to prove its effectiveness - and value - in today’s successful marketing programmes. With more challenging trends on the way – “intelligent inboxes” for one, it’s never been more important for marketers to be using the very best practice techniques to ensure their messages are not only received, but welcomed by customers. We’re thrilled to have the support of Communicator Corp at such an exciting time. Their expertise will contribute significantly to the programme.”

James Bunting Director of Research and Strategy at Communicator Corp believes that the new qualification will become a major industry quality standard. In his view:
 “Ensuring consistently high quality standards in email-management and marketing is paramount both at Communicator Corp and throughout our top-brand client base. From our viewpoint, though, we know that the delivery of high value email is ultimately dependent upon the skills, training and attitudes of the people responsible for delivering it.

“Thus we are delighted that the IDM has taken the lead in creating this scheme. It will be the only recognized qualification for email in the UK and therefore should rapidly become a best-practice standard for recruiters and employers alike. We are also delighted to have the opportunity to work closely with the IDM on the course content and to share our considerable expertise in and experience of the market.”

Organisations that have put forward employees to become IDM professionally-qualified email marketers include: Moneysupermarket.com, the Carphone Warehouse, Marks and Spencer, E.ON UK, Waitrose, The Rocco Forte Collection and ASDA.

The IDM Award in Email Marketing involves 75 hours of study time, consisting of three days face-to-face training from four leading email marketing practitioners, one independent assignment and one 3-hour exam. For full details of the syllabus, tutors and to read student feedback, visit http://www.theidm.com/award