Communicate magazine has announced the shortlist of the inaugural Digital Impact Awards

Communicate magazine has announced the shortlist of the inaugural Digital Impact Awards, the first UK awards programme to celebrate the best in digital stakeholder communications. The winners will be announced at a gala dinner on 21 September in London.

The shortlist is below and is made up of companies from a variety of sectors including financial services, charity, food and drink, tech and telecoms, retail, media and the public sector :

Deliverables

- Best corporate website
Asda
Centrica (The Group)
Kingfisher (The Group)
- Best corporate blog
BDO (Edelman)
- Best use of mobile
Autotrader (Sponge)
Central Office of Information and DCSF (20:20)
RBS Retail (Mediacom)
- Best use of digital to aid a CR campaign
BCS (Glasshouse Partnership)
Network Rail (Further)
SABMiller (The Group)
- Best use of digital in a change or brand transformation situation
BCS (Uffindell)
Diageo/Ketel One (Red Letter Design)
O3b Network (Merchant)
- Best use of online video
BCS  (Glasshouse Partnership)
Home Retail Group (SAS)
J Sainsbury (SAS)
- Best corporate viral campaign
3M (20:20)
Vodafone (TBG Digital)
- Best integration of digital and traditional formats
B.Braun Medical (HR Media Ltd)
P&MM Employee Benefits (Summersault)
S&C Johnson (Edelman)
- Best digital corporate advertising campaign
Deutsche Bank (Doremus)

Social media

- Best use of existing social media tools/sites
BBC World Service
Centrica (The Group)
Eon (Salterbaxter)
- Best development of proprietary social media tools
Edelman
- Best community development
Lloyds TSB Commercial Finance (Freestyle Interactive)
TalkTalk (Citigate Dewe Rogerson)
- Best use of social media in a crisis
Eurostar (We Are Social)

Best use of digital to an internal audience

- Best intranet
Credit Suisse
Webjam
Royal Mail (Reading Room)
- Best digital employee communication
Boots UK Ltd
BP (World Television)
DHL (theblueballroom)
T-Mobile (Words & Pictures Ltd)

Best use of digital to an investment audience

- Best online annual report
Centrica  (The Group)
Home Retail Group plc (SAS)
Legal and General (Nexxar)
Prudential (The Group)
WPP (Addison)

Best use of digital to aid media relations

- Best online newsroom
First Direct (Wolfstar)
SABMiller (The Group)
Visit Britain (Glide Technologies)
 
- Best multimedia press release
The Coca-Cola Company (World Television)
Sony Ericsson (Wolfstar)

Evaluation

- Best evaluation process
Commetric

Sector

- Best use of a digital by a NGO, NFP or charity
The King's Fund
School Food Trust (Spinaker Direct)
Macmillan Cancer Support
- Best use of digital by sector
FT.com
Liberal Democrats (Echo Research)
Northern Rock plc (Think Ltd)
Ocean Sky (Omobono)
Syngenta (Echo Research)
TalkTalk (Citigate Dewe Rogerson)

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