By creating transparency over all roaming data, Comfone’s Roaming Optimisation & Monitoring Tool helps operators increase their profitability

Bern, Switzerland, 18 August, 2010 – Comfone, an experienced leader in roaming and hub service technology, today announces the successful launch of its Roaming Optimisation & Monitoring Tool (ROM), which provides operators with an elaborate business management instrument offering optimal roaming data analysis and evaluation of key performance indicators. Delivering a complete and comprehensive insight into the operator’s roaming business, ROM reveals relevant details about the operator’s roaming service and identifies potential areas for cost savings and revenue generation. ROM will benefit every operator, from established groups to recent market entrants.

Set up as a secure business intelligence service and hosted on Comfone’s web servers, ROM is an easy-to-use tool, which is fully accessible using standard browsers and with no internal IT development or implementation requirements from the operator’s side. With its flexible and modular architecture, ROM offers standard and optional packages including: dashboard and administration modules; a discount agreement module, helping to manage all discount agreements currently known; and surveillance modules, enabling the day-to-day monitoring of business metrics based on pre-defined KPIs.

Vladimir Vdovichenko, Roaming Business Analyst from Kyivstar GSM, Ukraine, one of the first customers to use ROM in its daily business, stated, “We have long been waiting for such a comprehensive and, yet, user-friendly tool to help us monitor and control our roaming activities. Its various features help us optimise our business and clearly show us where to focus our attention. We have definitely gained efficiency as well as an in-depth insight into our roaming business through the implementation of ROM.”

Rob van de Braak, Comfone Senior Product Manager Clearing Services, stated, “Transparent roaming data is the cornerstone for achieving optimum roaming profitability. Roaming revenues, customer experience and quality of service must all be visible to the operator when a subscriber is roaming. Out of sight is not only out of mind – but not seeing a service failure means your network loses revenues. ROM uncovers the roaming data operators need to see every day.”

With the launch of ROM, Comfone has fulfilled the operators’ need for comprehensive, effective and efficient roaming data analysis and continues to be the number one partner providing its customers with services, which facilitate their total and profitable roaming businesses.