One of the most comprehensive pricing reports ever produced for the UK consumer goods retail market was released today by leading retail intelligence group Cogenta (www.cogenta.com). The UK Price Index Report Q1 2013 which covers the 150 biggest UK retailers operating in all major categories, outside of grocery, delivers analyses on key aspects of retailers’ pricing performance and behaviour.

The report which is based on 800 million individual price points tracked online over the first three months of 2013 provides key insights into the market. In addition to covering comparable price indexing for the UK’s major retailers, this latest report also studies: the volume of price changes being made, the implications of promoting a product that isn’t in stock and the days on which prices change. The analysis is achieved through Cogenta’s unique retail intelligence platform that tracks millions of price changes over each day. It is the same data that is used to provide many of the UK’s biggest retailers with daily pricing intelligence.

The Q1 analysis follows a report that Cogenta released earlier this year that studied pricing behaviour over the key Christmas trading period in 2012. The response to the company’s first report was so positive that Cogenta decided to increase the depth of analysis to cover a broader range of pricing indicators. As this is the second set of indices that have been produced, the report also highlights how retailers’ relative price positions have moved against each other over the last quarter.

Adrian Hobbs Cogenta’s CEO,  feels that the report demonstrates the benefits of big data analytics when applied to retail price and performance data. In his view, “This report is based on data collected from 800 million price points captured between January and March 2013 covering all the major UK consumer categories outside of grocery. However, just finding information is not enough to deliver effective commercial intelligence. Consistent ‘big data’ information gained with a very high degree of accuracy over time is only truly effective if combined with the latest data analytics available. This is where Cogenta’s retail intelligence platform delivers the unrivalled pricing and performance metrics that set us apart. By distilling the data collected we are able to deliver highly effective insights into areas such as: price indexing, volume of price changes, the timing of price changes in the market and range change analyses. This is the just the type of information that the market and its stakeholders have been waiting for.”

Cogenta plans to produce similar market reports over time. To obtain a copy of the latest report or to register for future ones please visit www.cogenta.com/reports.

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