StrongMail's email delivery technology and services provide Cisco WebEx with the tools and insight needed to maximise the reach and impact of its email marketing programmes

London, March 17, 2011 – StrongMail, a leading provider of online solutions for email marketing and social media, today announced that Cisco's WebEx™ division has significantly improved the deliverability, efficiency and effectiveness of its email marketing programmes with StrongMail's delivery technology, services and tools. Since switching to StrongMail, Cisco WebEx has gained new insight and capabilities that have enabled it to optimise its email marketing communications for maximum inbox delivery.

Cisco WebEx turned to StrongMail to overcome deliverability challenges and improve the efficiency of bounced message processing. Since implementing StrongMail's email delivery solutions and leveraging its StrongDelivery Tools and deliverability services, Cisco WebEx has improved its email delivery by 30 percent, resulting in a consistent deliverability rate of 95 percent.

"StrongMail has been an invaluable partner in getting our email messages delivered to the inbox, which is no small feat given the challenges presented by changing ISP rules and filters," said Alison Shaffer, group manager, marketing operations, Cisco WebEx. "StrongMail's ability to boost our deliverability rates has had a significant impact on the performance of our campaigns.”

A complete email deliverability partner, StrongMail provides Cisco WebEx with the deliverability tools to assess and optimise messages before they're sent, plus the insight and services required to address any problems in real time.

StrongMail's StrongDelivery Tools enable Cisco WebEx to preview its campaigns at major ISPs, measure inbox delivery, monitor its sender reputation and receive real-time blacklist alerts. Cisco WebEx also relies on StrongMail's team of deliverability experts to address any deliverability issues that might arise. In addition, StrongMail makes it easy for Cisco WebEx to keep current with the latest email authentication protocols.

StrongMail's Smart Bounce Management technology has enabled Cisco WebEx to automate the removal of bad and inactive email addresses from its lists, which has been a significant factor in improving deliverability and sender reputation. Unsubscribe requests are now processed in real-time, assuring CAN-SPAM compliance and improved customer satisfaction.

"Cisco WebEx is a great example of the benefits that can be achieved by investing in the right email deliverability technology and services," said Tal Nathan, vice president of client services at StrongMail. "With its patented email delivery technology, cutting-edge tools and team of deliverability experts, StrongMail is uniquely positioned to help businesses overcome deliverability problems and boost the performance of their campaigns."

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