Visit stand Q8 to see ‘I Make My Case,’ the brand new iPhone™ and BlackBerry® case online personalisation tool as well as an extensive range of funky and easy-to-use mobile protection

LONDON, 1st April 2010 – case-mate, a designer of innovative accessories for mobile devices and electronics, is set to unveil its latest hero product at this year’s Gadget Show Live. The new ‘I Make My Case’ solution is the first do-it-yourself design tool for iPhone™ and BlackBerry® cases.  Also on display will be case-mate’s range of coloured, textured and rugged mobile phone covers, including the Hybrid and the Gelli, as well as its innovative Fuel Lite case, a protective case and charging solution with extended battery life. Many products will be available to purchase directly from the stand.

I Make My Case
‘I Make My Case’ is the first website of its kind that allows users to create their own iPhone or BlackBerry case by re-mixing the designs of internationally-renowned graphic artists including, Joshua Davis, Thomas Hooper, Deanne Cheuk, Matt Moore, Hannah Stouffer, Ray Frenden, Anthony Yankovic, Nigel Dennis, Shadow Chen and Chuck Anderson. For those who would rather show off the original creations of the artist themselves, pre-designed cases can be purchased directly from the ‘I Make My Case’ site at www.imakemycase.com. Cases from ‘I Make My Case’ are available immediately with prices starting from £29.99.

Fuel Lite
The case-mate Fuel Lite gives users the ability to boost the juice of their mobile phone battery on the go. This portable charging case is perfect for the heavy iPhone or BlackBerry user who finds they are unable to send that important email or take a call when out and about due to lack of power. Not only will it extend the battery life, the Fuel Lite doubles up as a protective case. The Fuel Lite is available immediately for £39.99.

“Even though case-mate lives in a world of small products, we’re always thinking big,” said Shashi Reddy, founder and CEO of case-mate. “Our focus is constantly on identifying and developing the next innovations for the mobile accessory space, whether it be in materials, finishes or technologies, so that both our customers and consumers win when purchasing our products.”