Female technology experts Lady Geek are on a mission to help women get the most from their smartphone with a weekly online video series about apps. Each show will showcase the latest and greatest apps for the leading smartphone brands and was devised following YouGov Sixth Sense research which showed that more smartphones were bought by women then by men in the past six months, but twice as many women have still not downloaded a SINGLE app.

"Women told us they were frustrated with the sheer volume of apps available and struggled to find apps which made a genuine difference to their lives. LadyGeektv.com's goal is to show how apps can help with every-day tasks so that people can get the most from their smartphone" said Belinda Parmar of Lady Geek.

LadyGeektv.com will showcase the very-best apps, on all platforms - there's something for Nokia, Blackberry, Apple and Android customers. This week the Lady Geek are showcasing the new and exclusive-to-Nokia’s-Ovi Store Tesco Groceries application and the Ocado app for Android and iPhone. The applications allow you to shop for groceries at your convenience, be that on the way to work, or from the school gates.

Lady Geek also put the Amazon application through its paces, showing you how to find those obscure essentials.

You can watch this week’s show here: www.ladygeektv.com