Yell today announced its Yell.com App is available on the App Store. The Yell.com App enables iPhone users to quickly and easily locate the more than two million UK local businesses available on Yell.com.

iPhone users can also choose a particular area to search, or be automatically positioned in their current location using the iPhone’s GPS functionality, helping them to quickly find surrounding local businesses.

Matthew Bottomley, director of new media product marketing, for Yell in the UK, said: “The iPhone is a highly innovative product. We are constantly looking for new ways to connect local businesses with new customers, so putting Yell.com on the iPhone is a natural thing for us to do.”

“We’re delighted that iPhone users agree – the viral take up was fantastic and resulted in the App being the number three free download within days of launch. It just goes to show how relevant local classified search remains in today’s fast moving lifestyles.”

The Yell.com iPhone App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

To find out more information about Yell.com’s mobile services, visit http://www.yell.com/mobilephones/ on a pc, or mobile.yell.com using a mobile web browser.

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Enquiries:
Yell
Demelza Fryer-Saxby
Tel: 0118 9506977
Mobile: 0783 4893174
email: demelza.fryer-saxby[at]yellgroup[dot]com

Notes to editors:
Yell.com will offer all of its mobile services free of charge to users. Standard network charges will apply and will vary dependent on individual providers and tariff packages.
Yell’s new iPhone App should only be accessed and used by, or with the permission of the mobile phone bill payer.
In accordance with UK laws, Yell.com should not be used whilst driving.
Restrictions and conditions apply.

About Yell.com
Launched in 1996, Yell.com is a leading local search engine and major online advertising medium for UK businesses. Yell.com provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs. Yell.com’s database of over two million UK business listings including 215,000
searchable advertisers (June 2009) can be accessed via the web site (www.yell.com) and mobile channels including JAVA™ and WAP services. Yell.com provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal Yell.com address book facility to keep a record of regularly used businesses.

Yell.com is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
www.yellgroup.com

Yell's online image library, containing product shots and logos can be found at: www.yellgroup.com/images

Distributed on behalf of Yell by NeonDrum (http://www.neondrum.com)
Nicky Denovan
Tel: +44 7747 017654
nicky[at]neondrum[dot]com