21 February 2013 - BroadGroup (http://www.broad-group.com/) research forecasts that strong vertical market demand will drive growth in outsourcing to third party datacentres in Europe, but this still leaves approximately 70% of the market that has not yet outsourced by 2016.

The Datacentres Europe 2013 event (www.datacentreseurope.com) which takes place in Nice, 29-30 May 2013, is focused on end users in vertical markets, the datacentre and IT infrastructure they use and the transformative process that lies ahead towards a flexible computing environment.

However, the consulting firm also believes that this linear perspective of the market will largely disappear as the computing environment changes. BroadGroup’s research suggests that IT departments emerge as cloud brokers, hosting applications across a range of datacentres and distributed architectures. Businesses will be offered a flexible menu of options, automated and on demand. For datacentres and users, this dénouement brings a completely new set of challenges and opportunities.

“This year’s content will help to shape industry thought in the year ahead on how to energise IT infrastructure for the future computer requirements of end users in vertical markets,” commented Steve Wallage, managing director at BroadGroup Consulting.

“We believe that cloud driven enterprise IT departments will increasingly need on-demand service provisioning from datacentres. This means demand for flexibility, IT expertise, responding to new ways in procurement, vertical market expertise and cost and technical differentiation. Although significant new opportunities for capacity growth will emerge, the change in the competitive dynamics will also lead to new winners and losers. Enterprises and datacentre providers will discover whether they will be winners at the Datacentres Europe event.”

Sponsors of the event include Schneider Electric, Hewlett Packard, Bird & Bird, eco Verband der deutschen Internetwirtschaft e.V., APL, MigSolv, Cofely GDF Suez, Invest in Iceland, Scholzegruppe, Future Facilities, ABB, Bouygues, EBRC, DEF, Scottish Development International, Conteg, Smacs, Partner Organizations are the European Data Centre Association (EUDCA) and CESIT. Industry Partners include Colo-X, Colo Research, Globeron and EPI. The event includes an industry exhibition with more than 70 companies represented. The event advanced discount offers close on 28 February.