British Airways, John Lewis and first direct join strong speaker line-up for Econsultancy JUMP conference

Over 55 speakers will discuss and debate joining up online and offline marketing at conference in October

London, 12 August 2010 – Econsultancy, the leading publisher of independent advice and insight on digital marketing and e-commerce, has announced the speaker line-up for its inaugural JUMP conference, which will take place on 13th October 2010 at Old Billingsgate, London, UK.

Nearly 60 speakers and panellists representing some of the UK’s top brands will address the conference, including Jonathon Brown, Head of Online at John Lewis; Paul Say, Head of Marketing at first direct; Tim Wade, Head of Marketing and Ecommerce, Best Western Hotels and Louise Mullock, Head of Online Sales & Marketing, BSkyB / Sky.com.

“The calibre of the speakers at JUMP is testament to the fact that joining up online and offline marketing is a key focus for some of the biggest brands across every sector,” said Chris Lake, Econsultancy’s Director of Innovation and JUMP editor. “By coming together at an event like this, we hope speakers and delegates alike will be able to share their thoughts, views and best practice advice to help inspire and inform.”

Selected speakers include:

- Jonathon Brown, Head of Online, John Lewis
Overcoming the multichannel measurement challenge: How to measure, incentivise and reward success across online and offline channels
- Paul Say, Head of Marketing, first direct
Delivering an award-winning joined-up marketing campaign: The lessons learned from first direct's "Live" campaign
- Simon Morris, Chief Marketing Officer, LOVEFiLM
Lessons from LOVEFiLM: How we've optimised business performance through combining online and offline marketing more intelligently
- Tom Denyard, Marketing Manager, Incs2 Brands, Unilever
Crowdpower: How Unilever is transforming its marketing with the help of customer advocates
- Bian Salins, Head of Social Media Innovation, British Telecom
Joining up social media and customer service
- Steven Van Belleghem, Author, The Conversation Manager
The conversation manager: How listening, conversation and co-operation with customers is the new paradigm for advertising
- Anita Hague, Global Research Director, Financial Times

Understanding the multichannel customer journey: How to optimise the customer experience based on their media consumption behaviour

The speakers will represent a range of industries including financial services, telecoms, publishing, retail, broadcasting, communications and hospitality will be delivering their own perspectives on the conference’s theme: how to achieve excellence in joined-up marketing.

The conference also brings together the UK’s leading associations from across the marketing spectrum – AOP, DMA, IAA, IPA, IPM, ISBA, MMA, the Marketing Society and PRCA – for the first time to discuss, debate and promote the idea of joined up marketing and PR, together with more than 1,000 senior marketing professionals, with over 700 registered to date.

The JUMP event takes place on 13th October 2010 at Old Billingsgate, London. The standard registration fee is £895.

More information including the full list of speakers can be found at http://cometojump.com or via the @cometojump Twitter account.