Is it too late to bring civility to the Web? The conversational free-for-all on the Internet known as the blogosphere can be a prickly and unpleasant place. Now, a few prominent figures in high technology are proposing a blogger code of conduct to clean up the quality of online discourse. Last week, Tim O'Reilly, a conference promoter and book publisher who is credited with coining the term Web 2.0, began working with Jimmy Wales, creator of the communal online encyclopedia Wikipedia, to create a set of what to many would be common-sense - though already controversial - guidelines to shape online discussion and debate.

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