London, 20th May 2010 - Blacks Leisure Group, the leading operator in the outdoor retail market, has appointed Locker Room Media to manage both its social media and network affiliate marketing for their Millets and Blacks brands. With the outdoor retail sector booming over the last 10 years Blacks Leisure fully understand the potential that their respective online stores offer and therefore took the decision to appoint Locker Room to help them maximise their digital marketing efforts.

Giles Delafeld, E-Commerce Director at Blacks commented: “We already had a deal in place with Affiliate Window but we felt that to really get the most out of the network, we needed to work with some dedicated expertise, hence appointing Locker Room with immediate effect.  During the pitch process, we were also impressed with the team’s approach to social media and how we can build and manage our brands in that space whilst keeping an eye on sales and ROI, so Locker Room is managing this for us too.”

Locker Room’s joint Managing Director Justin Brookfield commented that “we are delighted to be given the opportunity of working with two brands of the calibre of Blacks and Millets and the team here at Locker Room are looking forward to really helping to ramp up sales through the affiliate channel, something that we are very confident we can achieve very quickly.  We have got some very exciting plans, for the Millets brand especially, within the social media space which are being finalised at the moment.”  This new client win for Locker Room Media adds to an already impressive retail client list which includes La Senza, Jack Wills, Ryman, Furniture Barn and Ann Summers.