London, UK – 16 October 2012 – Beyond Analysis has today announced the strategic appointment of Stephan Tual as Group Technology Director, to further strengthen its technology team. In his role, Stephan will oversee Beyond Analysis’ technical development as the company enters the next phase of its growth and evolution.

Stephan brings extensive experience to the role having held previous positions as Technical Director of Cimex, a BAFTA award winning digital engagement agency and Chief Technology Officer at 5-One.

He said: “I’m incredibly excited to be joining Beyond Analysis at a time when the company is expanding its international offices. I’m looking forward to being part of such an innovative and exciting team and producing even greater results for our clients.”

Paul Alexander, Group CEO of Beyond Analysis, said: “Stephan has a proven track record in achieving outstanding results for clients and has an immense passion for technology. I don’t think we could have found anyone better to lead us into our new product innovation and agile technological development.”

Beyond Analysis, architects of the C-DNA™ solution, is an international company focused on using its expertise in Big Data analytics and insight to develop targeted loyalty programmes that deliver incremental revenue by driving deeper customer engagement.