Barry Davies, an experienced IT and Education Manager, has been appointed at value added distributor (VAD) Wick Hill to the new post of Professional Services Manager. His job will be to help maximise and grow Wick Hill's training and professional services offerings.

The role has been created due to increasing demand from Wick Hill resellers for training courses and professional services, following a period of strong growth at the VAD, with sales en route to exceed US$150 million annually.

Davies will be in charge of Wick Hill's new custom training centre, which will double the company's previous training capacity. He'll also be responsible for developing and growing Wick Hill's technical and consultancy services. These provide channel partners with support in implementing solutions, as well as vendor specific consultancy, to ensure that products are performing optimally.

Davies has an extensive IT industry background, with over 25 years' experience, working with Microsoft Gold partners, government agencies and blue chip customers. He previously worked for training organisations including Lifetime Training, Pearson in Practice, Global Knowledge and the Information Technology Services Agency (ITSA).

He commented: "I'm very much looking forward to working with staff at Wick Hill to further strengthen training and professional services at the company and provide resellers with more revenue-generating courses and professional services, which they can sell alongside solution sales."

This appointment is one of a number of new hirings made by Wick Hill as part of a major reorganisation at the company, to accommodate and accelerate its recent growth. The reorganisation also includes extensive office refurbishments to make more space for a significant expansion of the sales area.