Cheltenham, 16th July 2013: Spartan PR, the PR agency focused exclusively on the technology and financial technology sectors, has today announced that Azzurri Communications, the UK’s leading independent provider of managed communications services has chosen Spartan PR as its PR agency in the UK.

After a successful three month trial period in which Spartan PR promoted Azzurri’s thought leadership and customer stories in the technology, C-level and telecoms media, Spartan PR has retained Azzurri’s thought leadership brief, with the aim of raising the profile of Azzurri in the telecoms and IT sectors.

Founder and Director of Spartan PR George Wright said, “We are thrilled Azzurri have chosen to work with us at Spartan PR. They are a leader in their field with award winning products and services. We have substantial experience in this area having worked with numerous telecoms providers and vendors in the past, so Azzurri is a natural client for us. We look forward to developing meaningful communications for Azzurri and increasing knowledge of the company’s innovative services and capabilities with its target audience of IT leaders.”

Dan Roche, Head of Communications at Azzurri, said “As an independent services provider, Azzurri’s value lies in helping our customers navigate these turbulent and disruptive times. Spartan’s role is to enhance and reinforce that differentiation in the media, which is a key part of our integrated marketing communications strategy.”

“George and his team at Spartan PR have a passion for demystifying new technology which has set them apart as an agency. They’ve proven that they can deliver against the objectives set and to add additional value, which is why we’ve extended the programme with them.”