Hoesbach/Germany, February 23, 2012 – ASC (www.asctelecom.com), a leading global provider of innovative solutions to record, analyze and evaluate multimedia-based communications, today announced the successful implementation of a workforce optimization solution for Sparda TelefonService GmbH & Co. (STSG), a call center handling inbound and outbound telemarketing, email and fax communications as well as agent training and coaching.

Founded in 1997 to service seven of 17 Sparda banks, STSG first used quality monitoring in 2005 to maintain its reputation of excellence in customer service. The decision to upgrade the solution with ASC’s more comprehensive solution was based on a need to include legally required communications recording for securities trading as well as extensive reporting, easy handling and administration, and complex routing of customer interactions.

Guenther Mueller, Chairman and CEO of ASC, said, “The need to comply with government regulations requires a fail-safe solution for bulk recording while quality management to improve agent performance involves a more selective approach. ASC offers an integrated system to handle both in a sophisticated yet standard solution capable of integration with any major infrastructure.”

The versatility of ASC’s solution will be described at a presentation at the upcoming CallCenterWorld 2012 conference in Berlin on February 28 to March 1, 2012. Bernd Engel, Director Business Development of ASC and Niclas Bychowski, CEO of STSG, will talk about the implementation of ASC’s solution and its powerful capabilities.

ASC’s workforce optimization (WFO) portfolio ensures a cost-effective customer-centric organization. It includes communications recording, quality management, speech analytics, eCoaching and workforce management. ASC’s software solution, INSPIRATIONpro, plays a central role by helping contact center managers learn about their agents’ service level through analysis of recorded call data and screen activities. Speech analytics helps large contact centers with an otherwise unmanageable volume of communications.