Buoyed by the breakaway success of “An Inconvenient Truth,� the film documentary of Al Gore’s environmental lecture, publishers like The Washington Post, National Geographic and others are increasing their offerings of “green� content, hoping to attract readers and advertising revenues from manufacturers and retailers who are suddenly walking the earth-friendly path. Yesterday, for instance, Washingtonpost.Newsweek Interactive, the online arm of The Washington Post Company, introduced Sprig.com, a new Web site aimed at environmentally conscious women. The site is the first new property the company has built from scratch; it bought Slate.com and operates BudgetTravelOnline.com in partnership with Arthur Frommer’s Budget Travel magazine and Newsweek. Analysts said the initiative is well-enough timed and executed.

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