Greater Manchester, UK - 29th November 2011 – Marketing solutions provider APS Group has been selected to handle the management of direct mail and marketing print for The Football Pools. APS will also continue to manage the printing of weekly Pools Coupons, which it has done for the past ten years. The extension of the contract follows a competitive tender process.

Conleth Byrne, Managing Director of The Football Pools said: “Despite natural concerns about switching to a new supplier and potentially disrupting our service, APS Group has far exceeded our expectations, ensuring that our service to customers remains at a high standard.”

“The managed service means we can outsource all of our retention, transactional, coupon and marketing print. APS Group has also demonstrated market-leading innovation and we’re confident that they will continue to add value to our marketing strategy.”

“Having worked with The Football Pools for over ten years, we understand their market well,” adds Kim Naylor, director at APS. “We evaluated the client’s individual requirements to develop a bespoke print management and software solution. Our dedicated account team is also based on-site to provide ongoing guidance and support.”