LONDON, UK – July 13, 2011 – App-DNA, the award-winning global leader in application transformations, named Patrick De Smedt as Chairman of the App-DNA Board of Directors as part of the new expanded executive team. De Smedt was previously a non-executive member of the App-DNA Board and former Chairman of the Microsoft EMEA organisation. In this new role, he will support the continued growth and global expansion of App-DNA.
De Smedt is a 23-year veteran of Microsoft and former Chairman of the Microsoft Europe, Middle East and Africa organisation. As one of the first European employees for Microsoft, De Smedt held several roles as Microsoft expanded. He joined Microsoft in 1983 as one of the pioneers in Europe. He was General Manager of Microsoft Benelux, Vice-President of the Enterprise Group in EMEA and Vice-President of Western Europe. He was appointed as Chairman of the EMEA region in 2003. When Patrick left Microsoft at the end of 2006, the EMEA region generated revenues of $12 billion with a headcount of 12,000 employees.
Patrick De Smedt
Patrick De Smedt
Patrick currently serves on the boards of a number of public and private companies. He is a non-executive director of Victrex plc, Morgan Sindall plc and CPP Group plc and a member of the advisory board of ING Bank NV.
“I am excited to assume the role of Chairman in a rapidly growing and successful company expanding across Europe, North America and into Asia Pacific and to make a contribution the Company’s future development” said Patrick De Smedt.
“App-DNA is proud to have Patrick’s leadership. The company is in a very positive place, with 300% revenue growth year over year. App-DNA now has customers on five continents, partners around the globe, and talented staff in more than 15 locations. The evolution of App-DNA from start-up to award-winning software firm can be attributed to building a great product and taking the right steps with our business. We look to Patrick’s leadership of our board to continue to steer the company toward our next chapter of achievement,” said Mike Welling, CEO.
