Alteryx Launches European Presence with UK Hub Office and Key Partners to Address Increased Demand for its Data Blending and Advanced Analytics Software Platform

London UK – April 30, 2014 – Alteryx, the leader in data blending and advanced analytics, today announced that the company is launching its UK presence and European expansion to help European organisations embrace the analytics power shift that is driving increased demand for its analytics software product.  With this shift, new analytics strategies are putting the line of business (LOB), not IT, in control of analytics and creating demand for easy-to-use tools like Alteryx that allow LOB data analysts to deliver deeper business insights in hours, not weeks.

Alteryx also announced its UK launch event, Analytics Power Shift, along with partners Tableau Software, Revolution Analytics, and The Information Lab, which will take place tomorrow, the first of May, in central London. The event focuses on enabling departmental data analysts and business users to take advantage of this new category of powerful yet easy-to-use analytics tools that has emerged to address this power shift.  With its intuitive workflow for data blending and advanced analytics, Alteryx Analytics empowers data analysts to tap into new sources of data (including Big Data sources and Social Media streams), perform R-based predictive analytics and deep spatial analysis, and thus capitalize on new opportunities for data-driven decisions.

“This is an exciting time in the analytics space and companies need to move quickly to realize the full benefits of this massive analytics power shift,” said Stuart Wilson, regional vice president, Alteryx UK.  “Alteryx and our key partners are at the forefront of this shift, beating out legacy analytics providers that require programmers, scientists and specialists.  The shifting market dynamics and new requirements have created a spike in European demand, so with our Analytics Power Shift event, Alteryx is officially launching our UK and European presence to address these needs.”

Alteryx already has a strong presence in the UK via its key partners, with over 100 current customers that include leaders in retail and grocery, property, banking, consumer goods, energy, media and marketing services – two of which, Experian and Unilever, are speaking at the Analytics Power Shift event.  Partners such as Experian, Javelin, The Information Lab, BIPB, and Interworks are already driving the adoption of Alteryx Analytics in the UK.   The new Alteryx UK team will work with these partners to help meet increasing demand for its analytics product and drive additional growth. Alteryx has also established new European channel and service partnerships outside the UK including Concentra, Geo Strategies, InfoTopics, InsightOne, Perception, and Sirius Insight and recently announced a technology partnership with Qlik, which has a large customer base in Europe.

Alteryx recently announced the Alteryx Analytics 9.0 platform that allows the easy access and blending of multiple sources of customer insight – from social sources to marketing automation to emerging customer data stores, as well as greater scalability, and the ability to leverage SAS and SPSS data connectors to unchain data from these legacy platforms. Alteryx Analytics 9.0 will be demonstrated at the event, but customers can download it today and a 14-day trial is available at www.alteryx.com/download.  With this launch, Alteryx has released a new “UK District” of analytic applications on its Analytics Gallery (gallery.alteryx.com), which now includes UK market data such as demographics, spatial and weather data.