Aito Customer Experience Analytics case study from leading Indonesian mobile operator headlines conference agenda

February 2, 2012 - Espoo, Finland:  Aito Technologies, the leading provider of Customer Experience Analytics (CEA) for communication service providers (CSPs), today announces Aito’s Indonesian customer, Cut Noosy, GM - Customer Service of PT XL Axiata, and Aito CEO, Anssi Tauriainen, will jointly present at the TM Forum’s Management World Asia conference in Singapore this month.

Cut and Anssi’s presentation, entitled: ‘Leveraging Data Analytics to Optimize Customer Experience and Drive Business Growth’, will be delivered to the conference audience on Wednesday February 8, 2012 between 12:35 am and 12:55 pm in the Optimizing the Customer Experience to Drive Business Growth session.

The presentation examines the cross-analysis of customer experience with revenues, profitability, devices and product portfolio. Cut and Anssi will exchange views with the audience about how operators can leverage the massive amount of data they hold to drive their businesses. Topics debated in the session include:

- Why current siloed approach is a thing of the past and that the way forward is to look at the whole customer lifecycle and share same information through the organization for delivery of optimized service and products.

- How data analytics can help improve customer experience and, as a result, drive business growth.

- Which methods are currently used and what are the best practices.

- How PT XL Axiata has used CEA to improve customer care.

Anssi Tauriainen, Aito Technologies’ CEO, commented: “This is our first year at this conference in the Asia region and it plays a key part in our continued global expansion strategy.  We are pleased to share the stage with our customer, PT XL Axiata, and demonstrate how Aito can work with our customers to maximise customer experience and lifetime value by enabling improved business, operations, product, sales, marketing, and customer care performance.”