Key CEM report evaluates the need for greater CEM automation and analyses vendor strategies

Espoo, Finland – October 27, 2011: Aito Technologies, a provider of customer experience analytics (CEA) for communication service providers (CSPs), is profiled in a new Heavy Reading Service Provider IT Insider (www.heavyreading.com/servsoftware) report: ‘Customer Experience Management Still Needs to Bridge the Chasm’. The report analyses why the scope of CEM is both daunting many operators and preventing many CEM solution vendors from properly addressing it. The report identifies the key functions needed to create customer experience intelligence and looks at ways this intelligence drives action across an operator's organization.

Aito Technologies is one of the 12 leading vendors assessed in the report and the author, Caroline Chappell, highlights one of Aito’s key capabilities as the ability to ‘capture data from a wider set of sources than many standalone CEM solution competitors, including network, OSS/BSS and smartphone clients’.   

Anssi Tauriainen, CEO of Aito Technologies noted: “Heavy Reading clearly understands the challenges CSPs face when implementing the right CEM solution to capture and understand the events that can affect the customer experience in time to be able to influence and optimize that experience.”

Tauriainen continued: “We also understand the challenges faced by CSPs when they seek to improve the understanding of their customers. Our goal is to help CSPs maximise customer experience and lifetime value by enabling improved business, operations, product, sales, marketing, and customer care performance.  Core concepts of our product, Aito CEA include the ability to rapidly unify business, network, product and customer data for real-time analysis, discovery and reporting.”

The report is available to Heavy Reading Service Provider IT Insider subscribers here http://www.heavyreading.com/servsoftware/details.asp?sku_id=2732&skuitem_itemid=1344&promo_code=&aff_code=&next_url=%2Fservsoftware%2Flist%2Easp%3Fpage%5Ftype%3Dall%5Freports

For further information about Aito Technologies, please contact Teija Räsänen, Marketing Manager, [email protected] or visit www.aitotechnologies.com.