Partnership to develop and sell Product Recommendation Analytics to mobile operators.

Espoo, Finland  – February 19, 2014:  Today, Aito Technologies, a leading provider of customer experience analytics (CEA) for mobile operators, and Tecnotree, a global provider of telecom IT solutions for the management of products, customers and revenue, announce a partnership to jointly develop and sell Product Recommendation Analytics, a joint product offering recommending products and services to mobile operators’ subscribers.

The joint partner product will be based on Aito CEA6, which is capable of detecting and combining usage patterns and trends, subscriber preferences, perceived customer experience and network performance, and then using these to make concrete service and product recommendations to individual subscribers.

Commenting on the announcement, Anssi Tauriainen, Aito Technologies’ CEO, said: “Aito helps operators to stimulate customer value and satisfaction, and our partnership with Tecnotree is an important expansion to fulfill this mission for mobile operators who want to offer a more personalised and contextual approach to their customers. We are now able to bring concrete findings and recommendations directly into a customer touchpoint, enabling a new way for operators to monetise their data while improving customer intimacy and satisfaction.”

Timo Ahomäki, CTO of Tecnotree, added: ”Gaining a deep understanding of actual customer behavior as it happens is imperative to being able to manage personalised offers in an ever more complex service landscape. Integrating the Tecnotree AgilityTM Suite to Aito CEA gives us the capability to tap into a wide array of customer behaviour data and to turn it into actionable insight to improve campaign targeting and to prioritise customer care bandwidth in real time.”

At Mobile World Congress in 2013, Aito announced that its Aito CEA 6's architecture will be developed towards a more modular approach to enable deeper integration with OSS / BSS products from other vendors.

Now in February 2014, Product Recommendation Analytics with Tecnotree is one of the first partner products on top of Aito CEA 6.

The joint Aito-Tecnotree offering, Product Recommendation Analytics, will be available for demonstration by appointment at the Tecnotree booth Hall 5, Booth 5F41 at Mobile World Congress 2014 in Barcelona, 24-27 February.