- Document composition software specialist moves to new office to service increased demand

LONDON, 12th October, 2010 - Aia Software (www.aia-itp.com), leading global supplier of intelligent document composition software today announced that it had appointed industry veteran Mike Davies as UK Sales Director. Aia is also expanding its UK team and moving to larger offices to accommodate growth plans following successful expansion of its partner channel.

Davies joins Aia following a successful career at PrintSoft UK and brings an established track record of sales up to board level, a focus on service delivery, strong technical skills and a comprehensive understanding of Document Output Management and Variable Data Document Composition technologies.

Davies takes over the reins from Christoffel Klimbie, who is moving to a new international business development role where he will build on Aia's channel partners which now includes IT-Freedom, PinkRoccade, Xchanging, Trace Isys, SDT and Markinson

Mike Davies, UK Sales Director, Aia Software UK said, "I am excited to be joining the Aia team as they have an enviable industry reputation for outstanding customer service that is backed up by knowledgeable expert consultants. Whilst there is tremendous potential for the ITP platform in the London Insurance Market, we also have an opportunity to improve our market share in the general insurance, finance, local government and health sectors. Aia has increased its share of the UK market and recent growth has also led to the company relocating to larger office premises as it gears up to service higher levels of customer demand. This will enable Aia to fully resource pre-sales, implementation and training requirements and maintain the high standards of service for which it has become known.

Aia's ITP Document Platform is an established product in the London Insurance Market for efficient and flexible document composition and production. The recent introduction of powerful wizards enables business users to manage their own content and templates without requiring support from IT resources. This ‘Business Owned, Business Managed, IT Controlled' approach enables greater operational flexibility and contributes to a 277% Return on Investment for insurance and financial services organisations.

Paul Dirven, Chief Executive Officer, Aia Software said, "I am pleased that we have strengthened the UK team with an experienced individual such as Mike Davies. He has an excellent track record in sales and management and I am confident he will deliver success in driving new business sales in existing markets and expanding our presence into new markets. I would also like to congratulate Christoffel for his efforts over the last two years establishing and expanding our presence in the UK, particularly the partner channel and wish him every success in his new role."