08 July 2010, Reading, UK – Adax Europe Ltd, an industry leader in high performance signaling infrastructure, has announced a strategic partnership with Vicinity Technology Solutions (VTS) PTE Ltd, a high-tech corporation which delivers telecom and enterprise solutions to the Indian market.

VTS will distribute the Adax market leading SS7, ATM and IP product portfolio to leading telecom companies in India and Sri Lanka and will support the vendor’s expansion with a range of joint marketing and commercial activities. VTS positions itself as “a value-added distributor with leading technology” and the partnership will reinforce the Adax presence in the telecommunications market in this region.

“VTS is committed to reinforcing our supplier's marketing strategies in the local market with dedicated product teams focused on customer contact,” comments Partho Tokdar, Director, VTS. “This allows us to maximize the sales potential of each of our suppliers through a complete understanding of customer needs. Through this local knowledge we are able to adapt to the needs of the local market and develop product and service packages which reflect individual market conditions and we have identified that the Adax products will be an important addition to our Telecom Subsystem.”

Adax products include I/O controllers, blades and signaling gateways for SS7, ATM and IP packet processing, signaling and interworking in LTE, IMS and NGM networks. VTS can now provide its customers with solutions that can deliver the high performance, total scalability, fast time to market and rapid return on investment that is essential for telecom companies to stay ahead in this competitive industry.

“There is a natural synergy in the Adax and VTS target markets and products,” comments Robin Kent, director of European operations at Adax. “VTS has a great telecom and networking pedigree and their focus on providing value-added solutions for both wireline and wireless solutions is a natural fit for the Adax products so we are excited about working together in such a rapidly developing region.”

The partnership deal will come into effect immediately.