July 6th 2010, ABSOLUT VODKA, the world’s fourth largest premium spirits brand, today announced the successful integration of ProProcure’s (www.proprocure.com) e-procurement platform for marketing materials with their internal financial systems.

ABSOLUT VODKA creates a wide range of branded marketing materials to support their brands in international markets and have chosen to make these materials available to their global distributor network through a set of e-catalogues which are hosted on the ProProcure platform.

ABSOLUT also use ProProcure’s e-procurement tools to aggregate total distributor demand for marketing materials in order to achieve better pricing from suppliers.

During the integration project ProProcure worked closely with ABSOLUT and their third party service providers to create a secure, robust, gateway for communication between the ProProcure platform and ABSOLUT’s financial systems. This has been seamlessly integrated into ProProcure’s user interface to deliver a simple and intuitive ordering process for ABSOLUT’s international distributors.

Frank Treanor, Managing Director of ProProcure, said "We are delighted to complete this important integration project on-time and to budget. ABSOLUT’s decision to integrate ProProcure with their financial systems demonstrates the confidence they have in our e-procurement technology for marketing materials, and the value we deliver to this long term strategic relationship. ABSOLUT is a true global brand and we are very proud they have chosen our technology and business services to manage their marketing collateral procurement.”