Partnership will extend ABBYY’s reach in the software markets in the UK and Ireland

BRACKNELL, UK (Thursday 10th June, 2010) ABBYY UK Ltd, a member of the ABBYY group of companies and a leading provider of document recognition, data capture and linguistic software, and Interactive Ideas, a value added distributor of Software and Technology products, announced today a distribution agreement in the UK and Ireland.  The relationship with Interactive Ideas is designed to create market awareness and demand for ABBYY products and increase customer reach through the existing distribution channels in these markets.

Michael Breeze, Interactive Ideas Marketing Director commented “We are delighted to be working with ABBYY, our aim is to constantly bring new revenue opportunities to our customers. With the current requirements from consumers and business to access increasing amounts of digital content, ABBYY have proven quality products that provide a unique opportunity.”

Interactive Ideas will carry a range of ABBYY retail products including desktop OCR software ABBYY FineReader Professional Edition, ABBYY FineReader Corporate Edition and ABBYY FineReader Express Edition for Mac which turn paper documents into editable data, productivity tool ABBYY PDF Transformer, and linguistic software ABBYY Lingvo.  In addition to boxed software, Interactive Ideas will also distribute download versions of ABBYY products. 

“Our products allow people to access information contained in paper, scans and PDFs.  Both individuals and large enterprises can benefit from the increased productivity and reduced costs that result from using ABBYY products,” explains Dave Evans, Sales Director for ABBYY UK.   “Interactive Ideas has been very successful over a long period in the retail distribution market and we are genuinely happy to be teaming up with them.  Their strong relationships will help bring ABBYY products to new customers and markets.”

About Interactive Ideas
Interactive Ideas is a leading value-added distributor of Software and Technology products, establishing themselves in the competitive IT industry by providing excellent customer service, proactively working with their partners and being able to identify emerging technologies.

The past year has seen Interactive Ideas recognised in leading industry awards:
•   PC Retail awards 2010, winner Specialist Distributor of the Year.
•   Red Hat EMEA Distributor of the Year
•   Microscope ACE awards 2010, shortlisted Software Distributor of the Year and Marketing Team of the Year
•   CRN Channel Awards 2009, shortlisted Software Distributor of the Year

Structured into two divisions; the consumer retail team has a strong track record working with retail, mail order and TV shopping companies to provide market leading and unique software and peripherals for the home and home office user. The corporate reseller team works with resellers, VAR’s and systems integrators to provide software solutions, licensing and enterprise Linux for companies of all sizes from small business to the enterprise. For more information please visit: www.interactiveideas.com