.co.uk customers guaranteed to secure their shorter .uk domain

Nominet has confirmed the launch date of the new shorter .uk domain as the 10th June 2014. In a move that has been described as the biggest thing to happen to the UK Internet, 123-reg believes that the new domain will make a real impact on the way that UK companies and individuals conduct their business online.

The new .uk domains will allow 123-reg to offer over 10 million SMEs a shorter and more unique way of getting their businesses online – providing them with an extension that brings the United Kingdom into line with other major European countries such as France (.fr) and Germany (.de). For those businesses and individuals that have the existing .co.uk domain, they can now purchase a shorter domain name.

Matt Mansell, 123-reg’s Group Managing Director, said: “In this digital age, having a presence online isn’t optional any more; it's required and expected. The shorter .uk domain will help to give your online identity quicker and easier reference. The launch comes as a result of the strong consumer demand for a shorter domain in the UK, and 123-reg is proud to be a part of it. This launch represents an exciting time for the UK domain namespace; by offering millions of customers the option of a shorter, snappier domain name, we are able to keep them more aligned to the standards expected by internet users.

“123-reg has been a part of every major domain launch since the introduction of .com, and the launch of .uk is no different. The .uk domain will offer UK businesses the choice, relevance and availability that is needed to gain a competitive advantage today. The new, shorter, more memorable domain name will help define owners as part of the UK, boosting support for online trading and showcasing the strength of the UK’s digital economy. Domain names are one of the key building blocks of the internet, and it is important that businesses embrace the current evolution and switch on to the benefits it can bring.”

123-reg is now taking guaranteed pre-orders. Visit https://www.123-reg.co.uk/domain-names/register-uk-domains.shtml now to order.