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 10 Megapixels, 10x zoom, 10 years – Canon marks a decade of IXUS digital cameras
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10 Megapixels, 10x zoom, 10 years – Canon marks a decade of IXUS digital cameras with the outstanding IXUS 1000 HS

Core Facts
- Canon celebrates a decade of industry-leading IXUS digital cameras

- New IXUS 1000 HS embodies the spirit of IXUS, combining outstanding technologies with a stunning, luxurious design

- IXUS 1000 HS is the first IXUS to feature a 10x optical zoom

- IXUS 1000 HS is the slimmest super-zoom camera of its kind anywhere in the world[1]

- IXUS 1000 HS is the first IXUS to shoot 1080p HD movies (24fps)

- Canon’s HS System, which is also included in the IXUS 1000 HS, combines powerful sensor and processor technology for superb image quality in low light

London, UK, 19th August 2010 – Canon marks ten years of its stylish IXUS digital camera series with the launch of the IXUS 1000 HS – a high-performance model combining advanced Canon optics with leading technology in a luxurious metal body. Representing ten years of industry-leading R&D and design evolution, the new IXUS 1000 HS embodies the IXUS ethos by blending a stunning design and outstanding imaging technologies, offering a combination of style and quality that the IXUS brand is famous for. 

A completely new addition to the IXUS series, the IXUS 1000 HS takes its place at the top of the range – fusing high tech features, premium image quality and head-turning looks in one outstanding package.

Available in silver, brown and pink, the IXUS 1000 HS is one of the most advanced IXUS models to date, exemplifying the innovation that has been consistently present in every generation of the IXUS series. A compact but powerful 10x optical zoom lens makes it the slimmest super zoom camera of its kind anywhere in the world[2] while Full HD video capture allows users to record smooth, 1080p movies. It’s also the second IXUS to feature the HS System, combining a high-sensitivity, 10.0 Megapixel CMOS sensor with powerful DIGIC 4 processing to provide fantastic all-round image quality and high-speed shooting. 

Unique design, advanced performance
A perfect combination of performance and portability, the advanced feature-set of the IXUS 1000 HS helps users to get the perfect shot every time. The exceptionally compact 10x optical zoom lens showcases the pioneering optical expertise trusted by millions of Canon owners world-wide, ensuring the benefits of a high zoom lens are not lost for the sake of pocketability. As a result of unique engineering, the IXUS 1000 HS offers both – boasting a slim profile that will comfortably fit into a pocket or handbag.

A highly-effective optical Image Stabilizer designed with advanced lens-shift technology allows users to capture sharp images in darker conditions or when the zoom is extended, providing the perfect tool for consistently capturing clearly defined, blur-free images. A new, intelligent Handheld Night Scene mode also makes it easy to take beautiful night shots without a tripod, combining several shots taken in succession into one sharp and optimally-exposed picture.

The HS System – speed and sensitivity combined
The integrated HS System ensures excellent performance in low light, taking advantage of the 10.0MP high-sensitivity CMOS sensor and DIGIC 4 processor to provide premium image quality and up to 60% lower noise levels at all ISO speeds[3]. The camera also supports a maximum ISO speed of 3200 at full resolution, while an extended maximum speed of ISO 6400 is available at 2.5MP resolution, allowing the camera to capture the natural ambience of dimly-lit environments without the flash.

The HS System also enables high-speed, non-stop action to be recorded until either the shutter button is released or the memory card becomes full. Up to 3.7 shots per second continuous shooting at full 10.0MP resolution captures fast-moving subjects in maximum detail, and up to 8.8 shots per second at 2.5MP resolution in High-speed Burst mode means users will never miss a moment’s action. With Best Image Selection, users can let the camera choose the best image from a selection of five 2.5MP high-speed shots, reducing time spent flicking through hundreds of similar images to find the ones to keep. 

Extreme, fast-paced scenes can also be recorded using the Super Slow Motion Movie mode, which captures at 240 frames per second (fps) and plays back at 30fps, providing a dramatic, and often spectacular, perspective on the subject.

Capture hidden detail – Full HD video with stereo sound
The advanced video performance of the IXUS 1000 HS is among the best in Canon’s compact range, shooting HD movies in full 1920x1080p resolution. Full HD movies are captured at 24 frames per second, providing a smooth, cinematic account of the action being recorded, while stereo sound complements the pictures with clear, CD-quality audio.

The lens’ quiet motor allows users to use the optical zoom in Movie mode with minimum audio interference, and a Dynamic Image Stabilizer mode reduces the distracting camera shake effect produced when recording video while moving.

Smart Auto in Movie mode immediately identifies the shooting scene and selects the optimal settings for 21 different situations so the user doesn’t have to. The
Miniature Mode in movies adds a completely new dimension to video footage – shooting at low frame rates with designated portions of the picture blurred for dramatic and compelling miniature-style, timelapse videos. The integrated HDMI-mini port provides an instant way to share images and video directly on any HDMI-compatible screen, including HDTVs.

IXUS quality, IXUS intelligence
True to the IXUS heritage, a highly compact body houses an advanced feature-set, packing the extensive range of technologies into a sleek, glossy exterior. The all-metal design provides the outstanding build-quality uniformly associated with the IXUS range, while a subtle, angular design, with easy-to-reach controls, makes the camera even easier to handle.

A 7.6 cm (3.0”) PureColor II G LCD screen incorporates a tempered glass outer layer, providing a high contrast, wide viewing angle ideal for shooting large groups or subjects from awkward angles. The 16:9 widescreen display also allows users to frame and play back HD video footage in full screen without black borders at the top and bottom of the picture, providing the perfect companion to the Full HD movie capture.

The IXUS 1000 HS also helps beginners explore and develop their creative side, with a range of technologies that make it easy to capture striking shots. Smart Auto with
Scene Detection Technology provides the best results in all conditions, intelligently detecting the scene and selecting the optimum settings from 28 variables – currently the highest number of scenes detected and displayed in the market.

Smart Flash Exposure also controls flash levels according to shooting conditions, providing the right amount of flash to ensure perfectly exposed shots in all situations, from dimly-lit rooms to bright sunlight.

A range of creative shooting modes make taking exciting shots both easy and fun.
Fish-eye Effect mimics the distortion of a fish-eye lens, and Miniature Effect makes subjects appear like small-scale models. Easy self-portraits are provided by
Smart Shutter, which uses Face Detection Technology to trigger the shutter using a smile or a wink of the eye. Using FaceSelf-Timer, users can also set the camera to shoot automatically after detecting a new face in the frame – allowing the photographer to become part of the picture.

Easy, wireless content transfers are supported by integrated Eye-Fi connected functions[4], allowing remote uploads to image sharing websites such as
CANON iMAGE GATEWAY. The camera features a dedicated Eye-Fi section in the User Interface, and will disable the automatic power-down function when the Eye-Fi card transmits data – allowing users to transfer content easily and without interruption[5]. 

Share stories with CANON iMAGE GATEWAY
Owners of the IXUS 1000 HS can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. Users can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

Quotes
Steven Marshall, Product Marketing Director, Canon Europe:

“Throughout the last 10 years, IXUS digital cameras have consistently dictated the benchmark for style, design and exceptional image quality. The new IXUS 1000 HS embodies everything that is IXUS, and we’re very proud to be celebrating the 10th anniversary of IXUS digital cameras with such a fitting product. It fuses the looks synonymous with IXUS with the latest Canon imaging and optical technology, providing everything you need to get the perfect picture.”

IXUS 1000 HS - key features:

- 10x optical zoom with IS

- Compact, stylish metal body

- HS System with 10.0 MP CMOS

- Full HD movies. Dynamic IS

- 7.6 cm (3.0") PureColor II G LCD

- Super Slow Motion Movie

- Smart Auto and Smart FE

- Shooting modes. Best Image Selection

- Wink Self-Timer

- Hints & Tips

Product accessories

- High Power Flash HF-DC1

- ACK-DC70 Adapter Kit

- Soft Case DCC-1600

[1] According to Canon research conducted in July 2010.
[2] According to Canon research conducted in July 2010.
[3] When compared to models not featuring the HS System.
[4] Availability may vary depending on region.
[5] This product is not guaranteed to support Eye-Fi card functions (including wireless transfer). In case of an issue with an Eye-Fi card, please check with the card manufacturer.

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