Apple’s new iPhone 7 (single rear camera) and iPhone 7 Plus (dual rear cameras) are likely to be two of the biggest selling smartphones of 2016 and 2017.

Apple’s CEO Tim Cook launched next-generation iPhones –iPhone 7 and iPhone 7 Plus – at the Bill Graham Civic Auditorium, San Francisco.

The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

Both the iPhone 7 and iPhone 7 Plus now have dual speakers, providing twice the volume of iPhone 6s.

iPhone 7 Plus in all its colour variants -- silver, gold, rose gold and the new black finish.

The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry.

The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos.

Along with a 12-megapixel wide angle camera, iPhone 7 Plus also has a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favorite personal assistant with just a double tap.

Apple introduced a "swim-proof" watch, the Apple Watch Series 2. The new watch has built-in GPS, a brighter display and faster processor than the previous Apple Watch. There's also new ceramic watch-face. The price starts at $370 (Rs. 32,900 in India). The original model will get a faster processor price cut to $270, down from $300. The updates are coming September 16 (on October 7 in India).

The A10 Fusion chipset makes the iPhone 7 and iPhone 7 Plus Apple’s fastest ever iPhones.

Apple iWork suite of software, including word processing, processing, spreadsheet and presentation programs, will include real-time collaboration features for the first time.

An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.