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When it comes to leadership, few have demonstrated such formidable qualities and the ability to motivate people as much as Rudy Giuliani. A motivational icon, Giuliani provides sound advice for companies looking to improve their performance, productivity, and communication with employees, customers, dealers and distributors.

During his keynote speech, during the Incentive Show in New York, he emphasized the importance of rewarding people, whether you have the budget or not. A simple "Thank You" card, a company certificate of excellence, recognition in the company's newsletter are also very powerful tools that do not cost much for the company but they mean the world to the employees. Giuliani used the NYFD example during his presentation that without any budget for incentives, was able to keep the morale of the firefighters high, by establishing an annual recognision day, dedicated to firefighters and distributing recognizion stars and ceritificates. That was a smart program to maximize morale while spending less of the budget.

In regards to leadership, Giuliani emphasized the leadership values that keep businesses running. Good leaders motivate and reward with actions and words on a daily basis, and can accomplish more without the need for monetary or material incentives.up

The six leadership values are:

Believe � Know what you believe and believe in the future of your product and company. Leaders believe and visualize the future.

Optimism � Be an optimist and believe in the power of problem solving. Finding solutions can bring success for the future.

Courage � Face and mange your fears, and use your fears constructively.

Preparation � Rehearse all situations and scenarios, and prepare the most. It will help overcome unexpected situations.

Teamwork � Do not assume to know everything but encourage the team to participate in decision making and proble solving. Understand the value of people and as a leader bring them together.

Communication � Communicate your vision into people's minds and hearts.