Search engine optimization is a constantly changing and transforming subject that is controlled by Google, Yahoo, and other major search engines. Our best hope is to try and learn the secrets to there algorithms and do what we can to get our sites to the top of search engines.



Many people assume that there are some strategies that will work to optimize there site but in some cases these strategies will not count for as much as they used to.

For example, everyone thinks that getting back links is the greatest strategy for getting there site to the top of the search engine. Although this is a strategy that still works, there is some talk about this becoming a less important factor. This is bad news for people who mass build sites.

So what does this have to do with blogs. Blogs are very important because they will be around forever. Blogs have the special ability to be pinged. This is a huge advantage because search engines will better see the blog.

If this blog is attached to your site, you will gain one of the most important factors of having good search engine optimization which is quality original content. This will never change. Everyone who searches the net is looking for good content so that they can learn something. Search engines know this and keep trying to change there algorithm so that they can index the best sites on the top with the most quality content.

Blogs are not easy to write effectively. They have to be written with the keyword you want and they have to have good PR (just in case). This is very hard to do because you are advertising your own site. This is where An SEO and Blogging service comes in. They can help to do all the work so you don’t have to. Of course you will have to pay the nominal fee, but if your site is doing well, it will only get better.

Another new tip that is also out there is that search engines found a way to make 'triangle linking' more important. This means that you link to one site and the other site links to another site while that site links to you. This is what some blogging services do for you to help accomplish this complicated task.

Other will do something different. Some will network all there clients blogs so that all the blogs have traffic flowing through all to all the others. This will create a large network of traffic and PR artificially boosting all of the blogs.

This can all be done by yourself, but it is time consuming and will cost more money to pay writers because no person can write about so many different topics every day.

Search engine optimization changes all the time. It is very important that you keep 'in the know' about these new changes with what search engines expect from your site. You cant just expect that your site will be on the top of any search for too long if you do not keep up on the latest information.

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