If you are a loan officer or mortgage broker looking to purchase internet mortgage leads, you may want to start out with the lead companies that allow for you to view the leads before you make the decision to buy them.

Otherwise known as cherry picking leads, you have the option of looking at all of the details of the lead before you make the purchase. I don't think it gets any more fair than that.

At least this way you know exactly what you will be getting.

The next step would be finding the right mortgage lead company to invest with.

At the very least, you want to ensure that the leads you are spending your hard earned money on are fresh and of good quality.

Avoid lead companies that recycle their leads or purchase them from 3rd party vendors and sell them to loan officers like yourself at a profit.

Look for the lead companies that generate their own leads through web sites they own and operate on their own.

In order to find lead companies such as theses it is important to take your time and do your homework.

Once you find a mortgage lead company you believe to be a fit, call and speak with someone in their customer service or sales department. Ask many questions on the subject of how they obtain their leads.

If you are not happy with the answers you receive or the service provided than move on. More than likely if you are not happy after your phone call, you will not be happy with any of the leads they provide you with.

Also, be sure to check out their return policy. Make sure that it is fair and reasonable.

Remember, you work hard for your money, so make sure that you will be getting what you paid for.

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About the Author

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.