Although sub prime leads are one of the more popular forms of internet mortgage leads, they can at times be a tough deal to close. Especially if the customer is in foreclosure or has a credit score hovering around 500.

Now that the new year is upon us, you may want to consider as one of your new years resolutions to make yourself somewhat of an authority on sub prime.

Or at least make the effort to build relationships with the wholesale lenders who specialize in poor credit, foreclosures and bankruptcy buy outs.

Once you accomplish this, you will no longer have to feel the pain of being helpless when a potential customer tells you they have a score less than 500 or they are in foreclosure.

There are wholesale lenders out there that can help these people, so it would be in your best interest and that of your bank account to get to know the sales rep's and the products and programs they have to offer.

Customers with challenged credit or that are in unique financial situations do not have the luxury of walking into their local bank and getting a mortgage.

So where do they turn?

To the internet of course. Every day, more and more customers are turning to the internet for help with their largest financial investment, their home.

This is where you come in, so make sure that you are in a knowledgeable position to capitalize on these internet leads.

When looking for sub prime leads, make sure you find a mortgage lead company that sells their leads in real time. This way the customer will be waiting on your call.

Avoid the mortgage lead companies that recycle leads or buy them off of third party vendors and sell them to you at a profit.

Remember, you work hard for your money, so make sure you get what you pay for.

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About the Author

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.