If you syndicate your RSS Feed or advertise it, you will get an immediate boost in traffic to your web site by others reading and/or linking to your information.

There a 2 ways to syndicate your RSS Feed:

a) Place an XML button at the top of your home page. This is a little orange image that links to your RSS file. You can see one at the top of my home page at www.isitebuild.com. Get a copy of the image (right click, save picture as) and upload it to your website. Place the image, with your xml link, on your home page. For example, here's the line of code I placed on my home page:

<.a href="http://www.isitebuild.com/rss/rss-feed.xml"> <.img border="0" src="rss/rss_icon.jpg" alt="rss for maryland web design" width="36" height="14"><./a>

Feel free use this code for your own site but remember to replace the information with your own link (be sure to remove the period after the < to get the correct code).

b) Submit your site's RSS feed URL to various aggregators or news readers. This will enable them to start check your RSS feed for updates.

Here is a list of some of the most popular news aggregators:

Daypop: http://www.daypop.com/info/submit.htm
Syndic8: http://www.syndic8.com/suggest.php?Mode=data Aggregator
Userland: http://aggregator.userland.com/
Feedster: http://www.feedster.com/add.php
Postami: http://www.postami.com/rss.finder/submit_feed.php

Update your RSS feed regularly - add new articles to your RSS file on a regular basis. Make sure you link each article to your site to increase your web traffic. Remember to delete your old articles because the dates next to your articles will adjust depending on when news aggregators pick them up.

You only need to do this once and then syndicators tracking your feed automatically pick up your new feed items as you update them.

Conclusion:

Even though RSS feeds is a relatively new way of marketing, once you set it up it takes very little time to maintain and provides another great way to increase the number of visitors to your web site.

Related Articles

What is RSS and Its Benefits
http://www.isitebuild.com/rss/index.html

What are RSS Feeds and Why You Need an RSS Reader
http://www.isitebuild.com/rss/what-are-rss-feeds.htm

How to Create an RSS Feed for Your Web Site
http://www.isitebuild.com/rss/rss-feed.htm

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com.
Affordable Web Site Design and Web Hosting.
Subscribe to his “Marketing Tips� newsletter for more original in-depth articles at: http://www.isitebuild.com/articles