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PR: Time For a New Playbook?
When your public relations results
pretty much depend on whether your news
item gets used in a newspaper column or
on a radio ta
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anand369
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1013
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August 25, 2008, 01:10:06 PM
by anand369
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PR: The Thrill of a Good Idea
The notion that a business, non-profit
or association manager can actually hold
a big key to success in his or her own
hands IS
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anand369
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933
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August 25, 2008, 01:09:34 PM
by anand369
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PR: Short Form for Managers
Experience tells me that too many
business, non-profit and association
managers pursue their goals and
objectives largely withou
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anand369
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857
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August 25, 2008, 01:08:48 PM
by anand369
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PR: Room at the Bottom?
When special events and communications
tactics rule the PR roost instead of a
workable plan designed to manage
external audience
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anand369
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829
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August 25, 2008, 01:08:06 PM
by anand369
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PR: Ouch! Tells the Tale
Ever get the feeling that your public
relations program isn’t doing much
about the behaviors of your important
outside audienc
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anand369
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875
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August 25, 2008, 01:07:36 PM
by anand369
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PR: Let's Talk Fundamentals
How much more fundamental can you get
than this? As a business, non-profit or
association manager, if you don’t get
your most
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anand369
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828
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August 25, 2008, 01:07:03 PM
by anand369
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PR: Let's Cut to the Chase
If your key – that’s KEY – outside
audiences don’t exhibit the kind of
behaviors that lead to results like
these, you ne
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anand369
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853
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August 25, 2008, 01:06:06 PM
by anand369
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PR: How Sweet It Is!
The public relations goal and strategy
make sense; the message is persuasive
and compelling; the communications
tactics are aggr
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anand369
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869
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August 25, 2008, 01:04:49 PM
by anand369
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PR: Here's All You Need to Know
Above all, you need to know that the
right PR can alter individual perception
and lead to changed
behaviors.
Especial
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anand369
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818
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August 25, 2008, 01:03:43 PM
by anand369
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PR: Focus on What Matters!
Sure, as a manager, you have a talented
member of the PR team assigned to your
department, division or subsidiary, or
housed at
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anand369
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815
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August 25, 2008, 01:01:38 PM
by anand369
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PR: Behavior Modification Specialist
While awaiting economic recovery,
business needs to attract the attention
of its most important external audiences
in a more tar
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anand369
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818
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August 25, 2008, 01:00:56 PM
by anand369
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PR: Am I Getting a Good Deal?
You are getting a good deal when you
accept the fact that the right PR really
CAN alter individual perception and lead
to the ch
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anand369
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817
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August 25, 2008, 01:00:12 PM
by anand369
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PR: A Potent Force for Success
What’s REALLY potent for a business,
non-profit or association manager is
public relations’ ability to alter
individual perc
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anand369
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860
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August 25, 2008, 12:59:35 PM
by anand369
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PR: Advice You Didn't Ask For
Although, as a business, non-profit or
association manager, you may be glad
this came your way.
Especially
if your cu
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anand369
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811
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August 25, 2008, 12:57:21 PM
by anand369
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PR's Only True Measure
Sure, you could measure the rather
narrow results achieved by tactical
subsets of your public relations program
like special eve
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anand369
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830
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August 25, 2008, 12:56:32 PM
by anand369
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PR's Big Bang Theory
Lots of theories out there about public
relations.
Everything from
“publicity’s the thing!,” “the
care and fe
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anand369
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869
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August 25, 2008, 12:55:22 PM
by anand369
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PR Where it Matters Most
What’s more crucial to the success of
a business, non-profit or association
than its most important outside
audiences and stak
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anand369
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992
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August 25, 2008, 12:54:51 PM
by anand369
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PR When Managers Take Control
Things can change fast!
Tactics
will probably no longer dominate the
public relations plan. Instead, when
needed, the
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anand369
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895
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August 25, 2008, 12:53:51 PM
by anand369
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PR That Entrepreneurs Often Overlook
If that sounds like you, here’s what
you may be missing once the new
enterprise is launched
Public
relations that r
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anand369
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839
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August 25, 2008, 12:52:55 PM
by anand369
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PR Is Just Smart Business
The name of the game is doing our part
to achieve manage- ment’s objectives.
And public relations best practice –
properly a
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0
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anand369
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827
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August 25, 2008, 12:50:56 PM
by anand369
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