Tougher Pollution Rules Issued for Ships, Locomotives - Washington Post

eFluxMediaTougher Pollution Rules Issued for Ships, LocomotivesWashington Post - 17 hours agoBy Juliet Eilperin Diesel-powered locomotives, ships, ferries and tugboats will have to eliminate 90 percent of the soot and 80 percent of the nitrogen oxides in their exhaust by 2030 under tougher air-pollution standards issued by the Environmental ...New EPA rules target diesel train and ship emissions Los Angeles TimesEPA Cuts Locomotive And Marine Diesel Pollution Standards eFluxMediaThe Associated Press - Houston Chronicle - Daily Breeze - Earthtimesall 305 news articles

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Bill Would Double Cap on H-1B Visas - Washington Post

ABC NewsBill Would Double Cap on H-1B VisasWashington Post - 20 hours agoA bill introduced in the US Congress would double the number of immigrant worker visas available each year under the H-1B program.What Gates Wants, Congress Delivers PC MagazineGates Pushes Education, H-1Bs to Halt US Brain Drain CRNCNET News.com - USA Today - CNNMoney.com - eFluxMediaall 303 news articles

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Best Buy to offer $100 off Blu-ray backed PS3 with HDTV - Punch Jump

Game GuruBest Buy to offer $100 off Blu-ray backed PS3 with HDTVPunch Jump - 2 hours agoby Marcus Lai Best Buy Co. Inc. this Sun. will offer customers $100 off Sony Corp.'s Playstation 3 when purchased with an HDTV $999 and up.Weekly Top 10: PS3 outsells Xbox 360, Xbox 360 price-cut, iPhone SDK I4UWii back on top in Japan Afterdawn.comArs Technica - eFluxMedia - TechNewsWorld - GamePro.comall 471 news articles

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Nasa's chief talks new approach - BBC News

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After Verizon trial speeds up P2P, group eyes other tests of P4P ... - BetaNews

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House politicians propose 'emergency' H-1B hike - CNET News.com

Canada.comHouse politicians propose 'emergency' H-1B hikeCNET News.com - 2 hours agoLate Thursday, a US House of Representatives Democrat on the Science and Technology Committee, which Gates addressed, introduced a bill that would double the number of H-1B visas and remove other restrictions from 2008 onward.Bill Would Double Cap on H-1B Visas Washington PostWhat Gates Wants, Congress Delivers PC MagazineCRN - InformationWeek - CNNMoney.com - Reutersall 925 news articles

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Why Microsoft should be worried about new NPD sales figures - Ars Technica

Product ReviewsWhy Microsoft should be worried about new NPD sales figuresArs Technica - 15 hours agoBy Ben Kuchera | Published: March 14, 2008 - 10:33AM CT The console sales numbers for February are here, and sales yet to slow down appreciably from the  phenomenal year we had in 2007.Is Xbox 360 In Trouble? eFluxMediaPS3 Gets Blu-ray Bump in February Sales Figures TechNewsWorldWall Street Journal - Punch Jump - BusinessWeek - GamePro.comall 456 news articles

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Astronauts Fix Robot Power Trouble - The Associated Press

CTV.caAstronauts Fix Robot Power TroubleThe Associated Press - 3 hours agoCAPE CANAVERAL, Fla. (AP) - Astronauts got power flowing to the international space station's new robot Friday night, overcoming a problem that had threatened to disrupt shuttle Endeavour's construction mission.Robot Dextre up and running United Press InternationalAstronauts enter Japanese module, power to robot restored AFPScientific American - Central Florida News 13| - Reuters - Washington Postall 2,004 news articles

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Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".

An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.

The fact is, search engines can get you an enormous amount of traffic, and it's traffic to your sites that's free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I've included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.

To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook -

http://www.seoresearchlabs.com/seo-book.php - will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I've seen on search engine optimization.

b. Web CEO - http://www.smallbusinesshowto.com/search-engine-optimization-software.html - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I've ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of the package.

2. Develop a linking strategy.

One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that's another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read "Linking Matters" - http://www.linkingmatters.com/. This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.

The truth is, "Content is King". Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.

b. Provides valuable content to your potential customers.

c. Builds a relationship between you and your potential customers.

d. Creates a viral marketing strategy for your site.

e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: http://www.jogena.com. This is one of the sites that I use because it's one of the oldest, and most reputable sites online for finding information on ezines. Unfortunately, there's no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there's a way around this.

You can use public domain information. Public domain information is information that is free to use because it's in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum - http://www.publicdomainforum.com/forum. You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

http://ebizwhiz-publishing.com/blogging-course.htm

Finally, to keep abreast of what's happening with search engines, you need to subscribe to Search Engine Watch - http://www.searchenginewatch.com. This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.

Jinger Jarrett is a writer and internet marketer living in Alpharetta, GA. You can get all of her best free internet marketing resources, including freeware to help you market on the forums when you visit her site at http://www.askjinger.com

There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.

In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.5 billion searches were conducted online. That's 10.5 billion searches in just one month!

And people are not just looking for information...

Experts at the same conference said that roughly 25% of all online purchases originate from search engines. So it's crucial that your site gets the best possible position in the searches for your keywords.

But according to Market Position, a whopping five million pages are added to the Internet every single day. So if you plan to outrank your growing competition, you need to keep constant tabs on changes to how the search engines rank web sites.

However, you should also know that statistics show that most Web surfers never search beyond the top 30 results they receive! So getting ranked 43rd in Google is almost as bad as not getting ranked at all.

With that in mind, it's clear that top-ranking positions in the search engines for the terms most frequently searched by your target audience should be the goal of any savvy site owner.

To achieve that goal, you must keep your finger on the pulse of the search engine industry.

1. The Search Engines Are Constantly Changing........

The first thing you need to understand is that search engine submission strategies that work this week may not work a month from now -- or even two weeks from now! As a result, submitting your web site to the search engines and then forgetting about it is risky.

Your listing needs to be optimized and then maintained if you want to generate the traffic that a top spot can bring.

But as the search engine wars continue heating up between the major players and competition becomes fierce between competing search engine providers, deciding which ones to submit your web site to can be a daunting task.

Major shifts in search engine ownership, management, and control are taking place all the time. The industry is in a state of competitive flux, with heavyweight companies like MSN, Google, and Yahoo! vying for positions of power and attempting to trump one another whenever possible.

So how can a small online business expect to survive in the midst of all this chaos?Well, start by getting to know the current state of the search engine industry. Then stay as informed as possible of the changes and updates. It's really not all that hard, once you know where to look for up-to-the-minute information.

2. Which Search Engines Are MOST Important?

Not too long ago, by submitting your web site to the top eight or so major search engines, you'd show up in most people's search results.

But that has all changed...

Nowadays, believe it or not, you really need to focus on TWO major search engines: Google and Overture.

Google and Overture together now make up such a strong search engine presence that if you are ranked well in both of these services, you will be found by well over 90% of people searching for topics related to your site.

Google is the only remaining "pure" search engine, which means that its search results are entirely computer- generated by their "spiders" that crawl the Web and their algorithms that sort the information gathered by the spiders to determine your ranking.

But not everyone goes straight to Google.com when searching for information... Google also supplies the majority of search results for Yahoo!, AOL, Earthlink, and AT&T, plus some results for Infospace, iWon, and Sympatico.

And that means that Google's "reach" on the Internet is enormous. According to NetRatings.com, Google reaches approximately 50+% of the online community.

Overture, on the other hand, is a "pure" pay-per-click search engine, meaning that its paid results are not mixed with editorial (unpaid) results. Instead, to achieve a top ranking in Overture, you must simply out-bid the next highest bidder for that particular keyword.

Overture listings now appear as part of the search results for so many different engines that it probably has a more widespread presence on the Internet than almost any other search service today.

While Google is certainly bigger (and used by more searchers), Overture provides sponsored search results for literally hundreds of minor search services, as well as such major players as:

Yahoo!
MSN
AltaVista
InfoSpace
iWon
Lycos
AllTheWeb (aka, FAST)

3. Keeping Abreast of Changes

Competition between the major search engine providers keeps the industry changing all the time. Yahoo!, for instance, recently bought Overture, and also picked up Inktomi earlier in 2004...

And now MSN is in the midst of creating its own crawler (after Google rejected their bid to buy them out!) called MSNBot, and they are looking to become a major player in the search engine game.

What it all adds up to is that although Google is hands-down the biggest pure search engine around, it is constantly threatened by shifting ownerships, power relationships, and new developments in technology. With search engines, what's here today could truly be gone tomorrow, so it's up to you to stay informed.

The best way to keep on top of the changes is simply to subscribe to a couple of the excellent newsletters that are available online, published by search engine experts who make it their job to keep you informed.

Our favorites are......

Search Engine Watch - www.searchenginewatch.com This site belongs to search engine expert Danny Sullivan and is packed full of the most recent search engine developments.

Planet Ocean - www.searchengine-news.com Planet Ocean is the publisher of "The Unfair Advantage Book on Winning The Search Engine Wars" -- a leading online search engine resource. The book is updated monthly so whenever you buy it, it's certain to be completely up to date.

Search Engine Guide - www.searchengineguide.com This site provides a wealth of information and articles about all aspects of search engines. Weekly and daily newsletters are offered, which compile updates and information from across the industry.

These resources will keep you on top of the dramatic changes you can expect to see in the search engine industry over the next weeks and months.

For example, a new Open Source style search engine called "Nutch" is on the horizon these days which could take a lot of the mystery out of search engine rankings. Open Source code, as some of you may know, is code that is accessible to all for use, and programmers can make suggestions, modifications, and additions whenever they like.

This new search engine would function with the same principles of give-and-take, with public access to information about the way they work. This could be very interesting -- especially since, at the moment, search engines tend to be very secretive about the rules they use to rank your web site!

As I have made available this invaluable information to everyone free of cost, visit our website http://www.hostforwebsite.com [$0.75/month & Get Un-Limit Movies, MP3 Songs, Games, TV Shows on your PC!] Industry Lowest Price! Unbeatable Website Hosting Features!

4. Final Thoughts

Keeping abreast of the most effective search engine submission strategies can be a daunting task, especially with the constantly changing climate of search engine control and ownership.

While you're busy tweaking your web site to meet the latest published search engine requirements, they're equally busy updating their algorithms, perfecting their approach, modifying their rules, and honing their systems so that they can provide the most relevant, accurate, and complete search results possible.

So it will be worth your while to keep on top of the major industry shifts so that you don't waste your time on engines that are no longer worth it, and you don't miss out on the newest developments and hottest opportunities.

After all, search engines -- no matter how much they change -- can still be a powerful means of driving qualified traffic to your site, so they can't be ignored!

Ash Kawa has written hundreds of articles specializing in helping people succeed when the competition is tough. President of a successful Website Hosting Company http://www.hostforwebsite.com [$0.75/month & Get Un-Limit Movies, MP3 Songs, Games, TV Shows on your PC!]

Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two things you need to do. First is ON PAGE optimizing and the second is OFF Page optimizing. On page is basically getting your meta tags and description tags similar to the pages that you have built. One key thing to remember is try to use tags with the keywords in your content. For example: if you have keywords like "SEO consultant" in you content you should bold it and put alt tags around it. Try to do this to each keyword per paragraph, don't over do it then google will think you're a spammer. Build pages according to you keywords and description tags.

Off Page optimizing is the most important. If you don't do this, then you cannot expect to get visitors. This is basically getting other sites to point to your site, with the similar kind of subject of your site. Over the period of time, people are now asking for money to exchange links to higher PR sites. What should you do? Maybe get 1 or 2. Other then that start finding forums that your website is on. Just google it. Then in the forums use your site under the signature box after you become a member. This will take time for you to see visitors, but it will happen. Just make sure you are participating in the forum community by posting good questions or answers. The other ways of off page optimizing is submitting articles to other directories. This is the best way for you to get a high PR on google or any other search engine. But you have to right excellent CONTENT about your specific site. This is called a one way link, meaning no reciprocal links. Just another site that points to you site. Do this and submit to like 50 other free article websites and you should be seeing good PR over a 1 to 2 month period.
D. Patel

http://www.vimshop.com

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. All quite manageable. Today, we're mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.

Here is a list of the best tools I've found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying

Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.

How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.

A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:

Areas search engines look at:

1)Meta tags (title, description, and keywords) (NOTE: I'm told that most search engines don't consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).

2)Body text of the site

3)Headlines

4)Alternate text behind the graphics

5)Links, and link text

How do you choose the right keywords?

Here's a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for "small business help" than for my company name, The Leader's Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:

# Aren't there more people in the world looking for "small business help" or "business help" than could possibly be looking for my name. Those looking for my company name are those that I have probably met personally and sent them to my site. That's a small number, in comparison to the number of companies on the internet looking for help that don't have any idea who I am?.yet anyway.

Here are some tools to find the right keywords.

# http://inventory.overture.comEnter a keyword, and Overture will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance.Use this to brainstorm keywords. (NOTE: I've also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your website.

# http://www.wordtracker.com

Now, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you've typed in.

This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization.

Overture reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches.However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition.

When you are doing SEO it won't do you any good to go after the words that have been searched for the most if there are millions of competing sites. It's just not likely that you COULD get a page 1 ranking among millions of sites.

So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for.

Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you.

Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization.

Here are some other useful tools.

# Tools that help you Learn Search Engine optimization while guiding you through the process.

Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization.www.axandra.com

Another similar tool is http://www.wpgsales.com/

# Link Popularity

Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here are a couple of free tools to track your link popularity, and to check our competition as well. www.checkyourlinkpopularity.comhttp://www.marketleap.com (this one shows a graph if your history)

Alan Boyer, President/CEO of The Leader's Perspective, LLC is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies. He has worked on many hundreds of projects with companies that have resulted in multi-$100 million savings or gains.

With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is:

# Helping the business owners/employees develop the business skills

# Helping them overcome the limitations and attitudes that they built between their ears (the self imposed limitations, I can't, this won't work for me, I'm different)

# By helping them find the breakthroughs in their business and thinking

He helps companies worldwide reach further than they EVER thought possible?.FASTER

http://www.leaders-perspective.com/Small-Business-Help.aspx

mailto:[email protected]

Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Fortunately it's a problem that is easily rectified.

Your primary weapon of choice against duplicate content can be found within "The Robot Exclusion Protocol" which has now been adopted by all the major search engines.

There are two ways to control how the search engine spiders index your site.

1. The Robot Exclusion File or "robots.txt" and

2. The Robots < Meta > Tag

The Robots Exclusion File (Robots.txt)
This is a simple text file that can be created in Notepad. Once created you must upload the file into the root directory of your website e.g. www.yourwebsite.com/robots.txt. Before a search engine spider indexes your website they look for this file which tells them exactly how to index your site's content.

The use of the robots.txt file is most suited to static html sites or for excluding certain files in dynamic sites. If the majority of your site is dynamically created then consider using the Robots Tag.

Creating your robots.txt file

Example 1 Scenario
If you wanted to make the .txt file applicable to all search engine spiders and make the entire site available for indexing. The robots.txt file would look like this:

User-agent: *
Disallow:

Explanation
The use of the asterisk with the "User-agent" means this robots.txt file applies to all search engine spiders. By leaving the "Disallow" blank all parts of the site are suitable for indexing.

Example 2 Scenario
If you wanted to make the .txt file applicable to all search engine spiders and to stop the spiders from indexing the faq, cgi-bin the images directories and a specific page called faqs.html contained within the root directory, the robots.txt file would look like this:

User-agent: *
Disallow: /faq/
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /faqs.html

Explanation
The use of the asterisk with the "User-agent" means this robots.txt file applies to all search engine spiders. Preventing access to the directories is achieved by naming them, and the specific page is referenced directly. The named files & directories will now not be indexed by any search engine spiders.

Example 3 Scenario
If you wanted to make the .txt file applicable to the Google spider, googlebot and stop it from indexing the faq, cgi-bin, images directories and a specific html page called faqs.html contained within the root directory, the robots.txt file would look like this:

User-agent: googlebot
Disallow: /faq/
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /faqs.html

Explanation

By naming the particular search spider in the "User-agent" you prevent it from indexing the content you specify. Preventing access to the directories is achieved by simply naming them, and the specific page is referenced directly. The named files & directories will not be indexed by Google.

That's all there is to it!

As mentioned earlier the robots.txt file can be difficult to implement in the case of dynamic sites and in this case it's probably necessary to use a combination of the robots.txt and the robots tag.

The Robots Tag
This alternative way of telling the search engines what to do with site content appears in the section of a web page. A simple example would be as follows;

In this example we are telling all search engines not to index the page or to follow any of the links contained within the page.

In this second example I don't want Google to cache the page, because the site contains time sensitive information. This can be achieved simply by adding the "noarchive" directive.

What could be simpler!

Although there are other ways of preventing duplicate content from appearing in the Search Engines this is the simplest to implement and all websites should operate either a robots.txt file and or a Robot tag combination.

Should you require further information about our search engine marketing or optimization services please visit us at http://www.e-prominence.co.uk ? The search marketing company

Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.

However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.

1. Make Sure Your Site Will Not Be Penalized

Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following practices:

- Use of hidden texts or hidden links on web pages.
- Use of cloaking
- Excessive automated queries to search engines like Google
- Web pages loaded with irrelevant words
- Keyword stuffing
- Multiple pages, sub-domains, domains with substantially duplicate content

2. Select Correct Keyword Phrases

Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.

Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.

In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.

3. Optimize Title and Meta Tags

One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.

Some search engines also give importance to the presence of the keyword in the meta description and keyword tag. Currently, it does not applicable to Google though.

4. Optimize Website Content

All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.

To prevent your site from being regarded as "over optimization", you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, your website copy should have at least 200-250 words.

5. Ensure Clean Coding

To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.

In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.

Please also check whether your website has broken links. They may stop search engine spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands website traffic per month, and waste your search engine optimization effort.

6. Link Building

In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..

Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a "positive vote" to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.

However, quality of links (link reputation) is also important. If you can get an inbound link from a high popularity website, your site will get more benefit.

There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to search engine positions, many search engine optimizers spend most of their time in link building.

7. Optimize Dynamic Website Content

Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.

Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit.

Conclusion

Search engine optimization is very important to search engine marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results.

Written by Jimsun Lui from Agog Digital Marketing Strategy Ltd., a company offers Search engine optimization and search engine positioning service, the company also offers ecommerce solutions