Page title is the first and most important thing caught by Googlebot spider. Your page title should be extremely simple and it should be the most popularly searched keyword. For example, if your home based business website is about kids' gifts, your page title should include "best kid's gift", "best children gifts" and so on. Also, you should understand that your page title should completely describe the content of that page. This is necessary in order to get a really good understanding by Googlebot. Furthermore, many people keep the page titles same throughout the different pages of their website. This does not work for SEO. Page title should be different and unique for different and inner pages of your website. Meta tags play an extremely important role in getting a good page rank at Google and Yahoo. Consequently, they can improve the earnings of your home based business as well. Meta tags are simply the keywords that your website niche is associated with. Try to cover as many keywords as possible so that the Googlebot can catch you every time it searches for those specific keywords.
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