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Title: Microsoft acquires "stock market for ads" Post by: Tanya on July 27, 2007, 02:06:17 AM Microsoft acquires "stock market for ads"
Microsoft Corp. said on Thursday it has acquired AdECN, a self-described stock market for buyers and sellers of Web advertising, marking Microsoft's latest push into a sector led by rivals Google Inc. and Yahoo Inc. Kevin Johnson, president of Microsoft's platforms and services division, told attendees at Microsoft's annual analyst meeting that it had acquired privately held AdECN. Terms were not disclosed.AdECN, which first launched its services in October 2005, functions like a Nasdaq stock exchange for advertisers and publishers to buy and sell advertising. It is based in Santa Barbara, California.AdECN customers buy "seats" on the exchange, akin to buying seats on the New York Stock Exchange. The cost of the seats vary according to a member's projected volume and the quality of its traffic, according to the company's Web site.Continue At Source Continue to this article at Bink.nu http://bink.nu/Article10608.bink |