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Title: Improving Lead Generation & Conversion Rates Post by: Shawn Tracer on February 14, 2008, 04:48:23 PM Marketing is a lot like farming. You can't just head out to your fields and bring in a bountiful harvest. First, you buy seed from the money you've budgeted. You buy enough to be sure that a good crop will germinate and thrive until harvest, and you're likely to plant several different crops to hedge the weather and the market. You may not be interested in becoming a farmer, but if you want to see your business grow there are three ways that can help you. Collect More Leads If your ads or mailings aren't resulting in a steady stream of inquiries, find out what's not working and change it. By changing a couple of sentences of your marketing copy or your offer, for example, you can increase response rates by a factor of ten or more. Could you collect more leads with the right marketing strategy and marketing copy? Increase Your Lead Conversion Rate Many businesses spend money on getting attention and then don't follow up on a prospect's interest by giving them the information or contact opportunity they want. What you tell a prospect and how promptly you respond when they show an interest determines whether they continue to stay in touch. Of the people who see your ads, what percentage respond? Of the people who visit your web site, what percentage contact you? Of the people who contact you, what percentage become clients and customers? Could you increase your lead conversion rates by improving your Internet, phone and mail follow-up? Use Systems that Generate Leads, Nurture Them and Increase Conversion Rates *Could your lead conversion rates increase with a better system for capturing and following up on leads? Use your marketing strategy and lead generation system to bring in many more prospects and increase your conversion rates. When you do you'll find yourself with a bountiful crop of new clients. Visit http:///www.egrabber.com to know more about such tools Source: http://www.onevision.co.uk/xq/ASP/id.1138/qx/default.htm Working as a product specialist in Prodex Technologies -provides data entry automation solutions through www.egrabber.com |