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Title: How to Breathe New Life into Your Advertising Campaign Post by: Stephen Taylor on July 17, 2007, 11:53:15 AM How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate. Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential. Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees. Here are two free resources you can use to learn how to write effective ads and headlines. 5,000 Hypnotic Words and Phrases http://www.incomewaterway.com/free-book Copywriting E-Course http://www.red-hot-copy.com/downloads.htm People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items. People will feel more comfortable if they know who they are buying from. Publish a section called "About Us" (or "About Me" if you're a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here's an example of my own "About Me" page. http://www.incomewaterway.com/aboutme Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc. You need your own domain. To find if a name is already taken and to register your own domain name go here: http://www.godaddy.com Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map. Websites are most effective when the material all relates to one theme including the graphics. Here's where you can find out how to download a free ebook that will help you design effective web pages: [email protected] When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling. You won't sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising. If you don't yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here's one of the fastest ways to find the right ezines. http://www.incomewaterway.com/ezines Every experienced marketer knows you must work at constantly improving various aspects oF your business...especially your ad copy since it's the lifeblood of your business. This is how you get the worD out. So, you must be willing to try different headlines and revise ad copy if necessary. Use an ad tracker for your advertiSing campaigns to measure how many clickthroughs you receive for |