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Title: OPTIMIZING YOUR READERS' ATTENTION Post by: Daniel Franklin on October 29, 2007, 04:08:26 PM Though covertly, authors of non-fiction e-books, article writers and copywriters face the greatest challenge brought about by today's pandemic of hyper-busyness. This is the challenge of 'no-enough-time'. Even upon pressing needs, readers today are always short of time.
In spite of the proliferation of publications tagged, for instance, "Quick-Guide", "When-There-Is-No-Time", "Quarter-Hour-Digest", readers are still always short of time to read. This obtains much more on-line where the dearth-of-time situation is compounded by the fact that visitors (your readers at the same time) increasingly contend with the present day Web information smog. This dictates to them the need to warily scout just what they need to read at a specific time - without wasting their valuable time. Of course, the more the smog thickens, the more your promotional pieces (articles, sales letters or free e-books in particular) are moved far away from the reach of your readers or vice versa. Good enough, search engine optimization and other focused promotions or strategic marketing techniques do place your materials before your targeted readers. But with their what-is-in-here-for- me info-scanning, I-don't-have-time-to-waste attitude (naturally arising from contemporary hyper-busyness) and snub-this-stub-that wariness (arising from on-line information garbage glut), how many sales letters and even free promotional e-books are read from the start to the end? Definite answer, you and I may not have. However, it has been established that only promotional materials having magnetic seeds of words and transitions planted in them effectively transport readers without any jump from A to Z, from introduction to conclusion or from the front cover to the back cover. So far, a few number of info-preneurs have noted the emergence of what is called Readers' Attention Optimization. Materials optimized for readers' attention will hook and hold readers on and on till the end. Since your materials have to be read to the end, you must therefore implant words, phrases or statements that will rouse your readers' and keep same enduring or accelerating. In other words, for you must hold your readers to the end of your material, you cannot avoid the use of riveting tools. Mounting on the need to 'SEO' your Website(s) is the pressing necessity to 'RAO' your digital contents the expert way. For this, you will need words, phrasal connectives or statements that will continuously call out and retain the attention of your readers throughout your material. You will need to know about and employ, in all your promotional materials, effective 'Commuters', 'Adaptors', 'Briefers' and 'Sign-posters'. An old story uncovers how, after other engineers have failed, an expert engineer revived a new faulty locomotive by just beating a spot with an hammer. He asked for and was paid ten fold of the usual service price not for beating the spot but for knowing the point on the engine to beat. A little thing counted so big! Amidst the daunting information overload Web surfers (or readers) must wade through these days, you can still edge out your materials by adding the little things that count big for the achievement of your marketing goals. An e-book titled "GRIP YOUR READER FROM START TO FINISH (A Checklist of 77 Riveting Phrases that Make Your Sales Letters and Free-e-Book Read to the End)" will be a good starter for promoting your promotional materials. To download a free demo pdf copy of the e-book, CLICK HERE NOW: https://www.bandero.com/bandero/ProcessSearch?function=searchFirst&searchText=&searchCategory=E-books&searchPlatform= Articles Source - Free Articles About the Author Author |