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Title: sales force automation Post by: Khushi on June 17, 2007, 07:30:20 PM sales force automation Sales Force Automation describes the streamlining of sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. When sales functions are integrated with marketing and customer service, it is known as "enterprise relationship management." Related terms: sales software, sales force automation services |