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Title: Tech's Drive For Social Responsibility - Michael Hickins, Internet News Post by: Mark David on May 07, 2007, 12:27:01 PM High-tech industries are finding innovative ways to contribute to philanthropic causes around the world. They are also adopting different strategies to ensure that their giving is sustainable and more impactful than in the past. It used to be that corporations would give a large sum of money to charity to burnish its image. But despite the best intentions, even millions can be a drop in the sea of humanity's woes. And even assuming the money is well-spent, charitable contributions are often the first thing to get cut when times get tough.
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